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New product development simulation
PICMET '09 - 2009 Portland International Conference on Management of Engineering & Technology, 2009This paper describes the New Product Development (NPD) Simulation we developed and use in our Marketing and Entrepreneurship courses. The simulation teaches NPD best practice, focusing on determining potential customers needs, then matching those needs with product attribute selection.
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1984
New-product development is one area of strategic decision-making. This chapter and the next deal with the process of decision-making in Japanese corporations. The analysis in this chapter is based on the detailed analysis of more than fifteen cases and two mail questionnaire surveys conducted in 1980. (The method of survey is explained in Appendix 8.1.)
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New-product development is one area of strategic decision-making. This chapter and the next deal with the process of decision-making in Japanese corporations. The analysis in this chapter is based on the detailed analysis of more than fifteen cases and two mail questionnaire surveys conducted in 1980. (The method of survey is explained in Appendix 8.1.)
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The business landscape is changing in a fast way. This change necessitates gaining a competitive advantage in order to continuously innovate. One way to sustain the key advantages of successful new product development is to use collaboratively or independently the resource-based view (RBV) and the dynamic capabilities-based theory (DCBT).
Mona Bilal Saytari +9 more
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Mona Bilal Saytari +9 more
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