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Exploring markets: Non-Fungible Token
2022Exploring Markets" is a paper series discussing niche markets with interesting characteristics. The paper on hand focuses on the market for Non-Fungible Token (NFT) which are transferrable rights of ownership to unique digital assets. NFTs are based on blockchain technology and are traded with cryptocurrencies primarily on specialized marketplaces.
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NFT marketing: How marketers can use nonfungible tokens in their campaigns
Business Horizons, 2023Jeannette Paschen
exaly
Herding behavior in conventional cryptocurrency market, non-fungible tokens, and DeFi assets.
Finance Research Letters, 2022Imran Yousaf
exaly
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)
Electronic Commerce Research and Applications, 2023Tzu-Ya Ho
exaly
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
Marketing Letters, 2022Reto Hofstetter
exaly
A review of the key challenges of non-fungible tokens
Technological Forecasting and Social Change, 2023exaly
Tail connectedness between lending/borrowing tokens and commercial bank stocks
International Review of Financial Analysis, 2022Imran Yousaf
exaly