Results 21 to 30 of about 3,043 (242)
Non-Traditional Trademarks and Inherently Valuable Expression [PDF]
Abstract Trademark laws currently allow companies to obtain trademark rights in product configurations, colors, scents, sounds, flavors, textures, and other “non-traditional” marks that identify and distinguish the source of goods or services. This chapter argues that non-traditional trademarks convey expression protected by the right
Lisa P Ramsey
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Should Trademark Law Protect Non-Traditional Trademarks? [PDF]
Abstract Trademark should not protect non-traditional trademarks, but the practice will continue. Yet, by examining branding and related marketing and design practices, we can find ways to limit trademark expansion. In simplified terms, current U.S.
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Non-Traditional Trademarks [PDF]
Abstract Over the last sixty years, courts and the USPTO have engaged in an ill-advised expansion of trademark subject matter. Where once only words or emblems attached to a product could serve as a trademark, today a product’s design or packaging itself may receive such protection. This expansion was and is a mistake. While there may
Glynn S. Lunney
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Issues of legal protection of non-traditional trademarks in Ukraine
The article examines issues of legal protection of non-traditional trademarks in Ukraine in the context of national legislation and international standards, in particular, the EU practice. The subject of the study is the legal regime governing positional,
Mykhailo Chemisov
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Protecting Non-Traditional Trademarks in China
Abstract Drawing on a series of cases that Hermès has litigated in China, the chapter discusses how transnational companies should tap into the potential of non-traditional trademarks to promote their businesses in China. Section I of the chapter provides an overview of the most important requirements for registering such trademarks ...
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A Comparative Analysis of Acquired Distinctiveness of Trademarks and Its Criteria in the Legal Systems of the United States, the European Union, and Iran [PDF]
Distinctiveness is a fundamental element of a protectable trademark, referring to its ability to differentiate goods and services of one person from those of others and indicate the source of origin.
Zahra Shakeri, Maryam Mehraban poorazar
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Since few decades ago, the use of traditional insignias on commercial products has been increasing, across the globe. In particular, the use of indigenous insignias on commercial products of non-indigenous origin is often in countries such as USA, Canada,
Tea Hasić, Ana Rački Marinković
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Non-Traditional Trademarks in the Pharmaceutical Sector [PDF]
Abstract Over the years, many pharmaceutical companies have sought trademark protection for non-traditional aspects of their products. However, the potential consequences of granting such protection to pharmaceutical products have not received due attention from policymakers.
Arul George Scaria, Kavya Susan Mammen
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Trademarks are an essential and usual part of business. Even though the most part of signs registered in the European Union consists of ‘traditional’ marks (such as words, letters, numerals, etc.), with the development of technologies the registration of ‘non-traditional’ marks (such as colours, sounds, holograms, smells, etc.) became possible and ...
Morgulova, Olga
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الحماية الدولية للعلامات التجارية غير التقليدية دراسة تحليلية International Protection of Non-Traditional Trademarks - Analytical Study [PDF]
لم تعد العلامات التجارية تقتصر على الكلمات أو الحروف أو الرموز أو الصور أو غيرها من الأشكال التقليدية، بل تطورت فكرة العلامات التجارية إلى أشكال أخرى غير تقليدية تعتبر أكثر تطوراً وأقوى تأثيراً على جمهور المستهلكين، وتشمل هذه الإشارات العلامة الصوتية ...
فيصل الطيار
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