Results 31 to 40 of about 3,660,770 (197)
Nonprofit Marketing Strategy [PDF]
, 2018 This paper explores the new and vague idea of nonprofit marketing. From studies comparing traditional marketing to nonprofit marketing and surveys analyzing the current status of organizations’ marketing plans, we see the gray area that is nonprofit ...
Lizana, Marisa
core +3 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT To understand the heterogeneous performance outcomes of sustainable entrepreneurship, this study investigates the role of founder impression management. We develop and test a moderated mediation model, drawing on signaling and impression management theories, using a dual‐study design with longitudinal data (n = 217) and survey data (n = 259 ...
Rongzhi Liu +6 more
wiley +1 more source
One Field, Many Fictions? A Clarifying Taxonomy of Sustainability‐Oriented Business Model Concepts
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability‐Oriented Business Models (SOBMs) represent promising solutions to sustainability challenges, but their potential is constrained by a fragmented conceptual landscape with inconsistently defined and utilized key constructs. This fragmentation limits the SOBM field's cumulative development and practitioners' ability to select and ...
Yasmin Rettab +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The fashion industry is facing unprecedented structural pressures, including increasing regulatory demands and rising expectations for social accountability. This study examines how global fashion supply chains respond to such pressures to advance sustainability.
Diletta Tosetto +2 more
wiley +1 more source
Fundraising opportunities and marketing strategies of nonprofit orgainsations
, 2022 A szakdolgozatom témáját tekintve a nonprofit szervezetek forrásteremtési lehetőségeivel foglalkozik, illetve érinti a nonbusiness marketing témakörét is.
Sődi, Gréta
core
Business Strategy and the Environment, EarlyView.ABSTRACT As companies increasingly define success by measures beyond financial returns, leaders in recent decades have faced a pressing challenge: translating stakeholder‐driven purpose into sustainability strategies that employees genuinely understand and enact.
Lucia Gatti, Dario Risso, Ralf Wagner
wiley +1 more source
Marketing management for nonprofit organizations
, 2004 The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive and well-written overview of how the principles of marketing may be applied to nonprofit organizations.
Sargeant, Adrian, Sargeant, Adrian,
core
Business Strategy and the Environment, EarlyView.ABSTRACT This study systematically reviews impact risk in impact investing to identify its dimensions, drivers, governance responses, and interrelationships. Drawing on a qualitative thematic analysis of 56 articles published between 2011 and 2025, the review integrates previously fragmented research on impact‐related risks.
Syrus M. Islam, Claire Cui
wiley +1 more source
, 2012 Miért is fontos a Nonprofit szervezeteknek marketinget használni? ez az alapfelvetése a dolgozatnak. Emellett bemutatásra kerül egy nonprofit alapítvány (Főnix Alapfokú Művészetoktatási Intézmény) marketing eszközei és tevékenységei.VTközgazdász ...
Lengyel, Kata
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Three Essays on the Economics of the Nonprofit Sector [PDF]
, 2013 In this dissertation, I study the economics of the nonprofit sector. In particular, I focus on individuals’ motives to contribute to the nonprofit sector either through charitable giving or employment within the sector.
Jones, Daniel
core