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NONPROFIT MARKETING VS. FOR-PROFIT MARKETING: ANALYZING KEY TRENDS IN NONPROFIT MARKETING
, 2021 : This paper analyzes the differences between for-profit marketing and nonprofit marketing and the nuances around nonprofit marketing. There are currently almost 1.8 million nonprofits registered with the Internal Revenue Service (IRS).
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ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis
Business Strategy and the Environment, EarlyView.ABSTRACT ESG decoupling, defined as the gap between a firm's ESG disclosures and its actual practices, poses a critical challenge to corporate sustainability. Using the PRISMA protocol, 451 articles were selected for a comprehensive bibliometric and systematic literature review to map the intellectual structure and thematic evolution of the research on
Maryam Laeeq +2 more
wiley +1 more source
Marketing mix for librarians and information professionals [PDF]
, 2013 This paper covers the explanation of marketing mix for librarians and information professionals and the nature of the elements of the marketing mix. It discusses the traditional issues arising from the marketing mix and issues which are more appropriate ...
Moikan Mollel, Mimutie
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Business Strategy and the Environment, EarlyView.ABSTRACT Transition intermediaries play a pivotal role in configuring networks aligning the interests of stakeholders to achieve sustainable goals. However, the transition literature has paid little attention to the influence intermediaries can have in strengthening organisational capabilities. Especially in sectors that are slow to change, such as the
Horacio Gonzalez +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study provides an exploratory, descriptive analysis of how knowledge management (KM) research engages with responsible sustainability from a strategic perspective. Using bibliometric science mapping, we analyse 97 Web of Science publications to identify dominant thematic patterns, relative emphases and conceptual blind spots shaping the ...
Jaime J. González‐Masip
wiley +1 more source
Exploring Sustainable Growth: Eco‐Innovation Among Small and Medium‐Sized Enterprises
Business Strategy and the Environment, EarlyView.ABSTRACT We examined how small and medium‐sized enterprises (SMEs) in the aerospace industry developed capabilities for eco‐innovation, specifically SMEs enrolled in a green transition mentorship programme. To this end, we conducted multiple case studies over 2 years (August 2022 to November 2024) to gather data through semi‐structured interviews with ...
Coralie Gagné +5 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Circular ecosystems connect diverse actors who collaborate to close resource loops and pursue sustainable goals without centralized control. Such arrangements entail heightened interdependence and uncertainty, making trust, understood as the willingness to accept vulnerability based on positive expectations of others' behavior, a critical ...
Inken Hoeck, Tassilo Schuster
wiley +1 more source
Quale marketing per il nonprofit?
, 2016 Questo capitolo colloca il tema del marketing per le organizzazioni nonprofit all’interno del dibattito scientifico riguardante l’opportunità o meno di affrontare temi di marketing, con riferimento ad organizzazioni che hanno come finalità la creazione
ESPOSITO, ANNAMARIA
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Business Strategy and the Environment, EarlyView.ABSTRACT The adoption of circular economy (CE) practices supported by Industry 4.0 (I4.0) technologies remains limited, despite their strong potential to enhance sustainable performance (SP). Organizations continue to face practical challenges in identifying effective strategies, enabling technologies, and implementation conditions.
Than'a Alsaoudi, Adolf Acquaye
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This integrative review explores the evolution of sustainability in supply chain management and positions regenerative supply chain within the strong sustainability paradigm. It adopts a transdisciplinary approach, unfolding in two parallel stages.
Abhijeet Tewary +2 more
wiley +1 more source