The influence of openness to experience and nostalgia proneness on brand loyalty
Purpose The purpose of this paper is to examine the joint effect of two composite characteristics –openness to experience (OE) and nostalgia proneness (NP) – on product involvement (PI) and whether brand loyalty (BL) is a result of this PI. Design/methodology/approach In accordance with this purpose, a model suggesting that OE dimension of the five ...
Asst Prof Seniz OZHAN, Eylem Deniz
exaly +3 more sources
Relationship Between Nostalgia Proneness, Generativity, and Ego Integrity
This study examined the effect of nostalgia proneness on the level of achievement of developmental tasks during the later stages of adulthood (generativity and ego integrity) and the indirect effect of nostalgia on ego integrity. The level of nostalgia proneness changes with age and contributes to subjective well-being in old age.
Aya Toyoshima, Takashi Kusumi
exaly +4 more sources
Nostalgia proneness and empathy: Generality, underlying mechanism, and implications for prosocial behavior [PDF]
AbstractObjectiveNostalgia is a sentimental longing for one's past. We examined the hypotheses (rooted in attachment theory and research) that nostalgia prone individuals, by virtue of their greater attachment security, are more empathic and enact more prosocial behavior.MethodIn five studies, testing 1,923 participants (Nrange = 132–823, 52.42% women,
Jacob Juhl +5 more
openaire +3 more sources
The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
Nostalgia is generally defined as a longing for the past, and from a marketing perspective it can be described as an emotion that drives the purchase behaviors of consumers. Companies have started to make use of the element of nostalgia in their marketing strategies more frequently in order to be more successful than their competitors in today’s ...
ÖZHAN, Şeniz, TALİH AKKAYA, Duygu
openaire +5 more sources
The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [PDF]
Nostalgia is a pleasant feeling coming through the positive memories of the past evoked upon facing stimulants such as anxiety, objects, places, etc.
Tohfeh Ghobadi +2 more
doaj +1 more source
Effect of Nostalgic Memory Retrieval on Anthropomorphism
Nostalgic memory often involves one’s close relationships and fosters a sense of closeness to the target person in the memory. The motivation for social connections is a critical factor behind anthropomorphism (humanizing non-human targets).
Hiroko Nakamura, Jun Kawaguchi
doaj +1 more source
Nostalgic Consumption: Sociological Analysis [PDF]
The presented paper focuses on the phenomena of «commercialization of nostalgia» which is defined as the use of Soviet attributes, symbols and artefacts in promotion and branding of contemporary market goods. What can be evident for any observer and what
Kusimova Tamara, B., Shmidt Maya, A.
doaj +1 more source
Does Neuroticism Disrupt the Psychological Benefits of Nostalgia? A Meta‐analytic Test
Abstract Nostalgia, a sentimental longing or wistful affection for the past, confers self‐oriented, existential, and social benefits. We examined whether nostalgic engagement is less beneficial for individuals who are high in neuroticism (i.e. emotionally unstable and prone to negative affect).
Julius Frankenbach +4 more
wiley +1 more source
The Moral Dimensions of Boredom: A call for research [PDF]
Despite the impressive progress that has been made on both the empirical and conceptual fronts of boredom research, there is one facet of boredom that has received remarkably little attention. This is boredom's relationship to morality.
Elpidorou, Andreas
core +1 more source
Romantic Nostalgia: Examining the Motivational and Relational Outcomes [PDF]
Romantic nostalgia, or the sentimental longing and wistful affection towards a romantic partner (Evans et al., in press), is a type of nostalgia pertaining to relationships that has not been addressed widely in the current literature.
Kneuer, Margaret
core +2 more sources

