Results 21 to 30 of about 1,910 (158)
Overcoming the Cause Marketing Paradox
Asia Marketing Journal, 2017 The current research examines whether and when cause marketing, whereby firms link product sales to the support of a charity or cause, can increase charitable giving and happiness.
hinhyoung Lee, Youjae Yi
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Collective nostalgia: a group-level emotion that confers unique benefits on the group [PDF]
, 2014 This research established collective nostalgia as a group-level emotion and ascertained the benefits it confers on the group. In Study 1, participants who reflected on a nostalgic event they had experienced together with ingroup members (collective ...
Bruder, Martin +4 more
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The influencing factors of past memories, age, gender, nostalgia proneness and consumer's affective state on nostalgic-themed ads effectiveness [PDF]
, 2019 A nostalgia é uma tendência crescente na atual esfera do marketing. Numa era que vive em torno dos medias digitais e impessoais, criar relações e conectarmo-nos através da nostalgia é uma simples forma das empresas influenciarem os consumidores fazendo uso dos sentimentos otimistas e reconfortantes de vivências e lembranças passadas.
Pinote, Ana de Noronha
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Nostalgia Advertising and the Influence of Nostalgia Proneness
Marketing Management Journal, 2004 Nostalgia, or a “yearning for yesterday,” is a frequently used advertising appeal. However, the impact of a consumer’s propensity to be nostalgic, i.e., nostalgia proneness, has not been assessed. Respondents in this study were exposed to ads with nostalgia (test ads) and to those with no nostalgia or contemporary ads (control ads).
TIMOTHY H. REISENWITZ +2 more
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Jurnal Manajemen Teori dan Terapan, 2016 Developing relationships with customers through brand community is the recent tool for marketers for customer relationship management (CRM) program. The existence of a community, especially virtual, depends on the members’ participation as well as their ...
Badri Munir Sukoco, Untung Teko TP
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5-HTTLPR polymorphism is associated with nostalgia proneness: The role of neuroticism
Social Neuroscience, 2017 Nostalgia, a sentimental longing for the past, is a self-relevant and social emotion. Nostalgia proneness is associated with alleviation of distress or instability (e.g., neuroticism). Although nostalgia proneness is heritable, the specific molecular contributors to this heritability are unknown.
Luo, Yu L.L. +6 more
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Negative Emotion in Music: What is the Attraction? A Qualitative Study [PDF]
, 2011 Why do people listen to music that evokes negative emotions? This paper presents five comparative interviews conducted to examine this question. Individual differences psychology and mood management theory provided a theoretical framework for the ...
Garrido, Sandra, Schubert, Emery
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Cognitive-affective aspects and functions of nostalgia: Individual differences and age-related changes [PDF]
, 2021 In this study, the cognitive-affective aspects and function of nostalgia were examined, based on individual differences and age-related changes. In Study 1A, the participants rated the centrality of features of nostalgia and natsukashisa (Japanese word ...
楠見, 孝
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IETI Transactions on Data Analysis and Forecasting (iTDAF), 2023 Under the backdrop of Chinese time-honored brands, this paper examines the impact and mechanism of customer brand memory (CBM) and customer nostalgia proneness (CNP) on customer-based brand equity (CBBE). It takes into account the customer’s perspective and utilizes polynomial regression and response surface analysis. The study focuses on three aspects:
Wenyi Zhang, Ying Tian
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, 2016 Rooted in the writings of existentialists, terror management theory states that the awareness of death has the potential to create debilitating anxiety and compromise psychological well-being and that psychological buffers (e.g., self-worth) protect ...
Juhl, Jacob, Routledge, Clay
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