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Innovation and trends in olfactory marketing: A review of the literature
Journal of Economics and Management, 2022 Aim/purpose – Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process.
Chatterjee Shuvam, Bryła Paweł
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The olfactory marketing and judgment of environmental quality: an experiment in a company services.
Internext: Revista Eletrônica de Negócios Internacionais, 2012 Based in some marketing atmosphere and environmental stimuli theories, this study is in fact a manipulation of aroma experiment in a company of the hotel industry, using the lavender scent The main purpose was to analyze the relationship between the ...
Laura Melo Miranda, Davi Arruda Araújo
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Gadjah Mada International Journal of Business, 2011 The drive of retail business competition is getting tighter and causing retailers to seek to entice consumers to be regular and faithful at their stores.
Cherish Anggie, Jony Oktavian Haryanto
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Autonomic Responses Associated with Olfactory Preferences of Fragrance Consumers: Skin Conductance, Respiration, and Heart Rate [PDF]
SensorsAssessing the olfactory preferences of consumers is an important aspect of fragrance product development and marketing. With the advancement of wearable device technologies, physiological signals hold great potential for evaluating olfactory preferences.
Bangbei Tang +5 more
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Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence. [PDF]
PLoS ONEThis study investigated the impact of Octomodal Mental Imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand experience and customers' growing demand for authentic brands.
Min Li, Wonjun Chung
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets [PDF]
Spanish Journal of Marketing-ESICPurpose – The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak ...
Jakub Berčík +4 more
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Advances of Olfactory Design and Its Applications in Library Studies [PDF]
Nongye tushu qingbao xuebao, 2022 [Purpose/Significance] The olfactory experience can influence human emotion and cognition. Space olfactory design enhances our overall activity experience and satisfaction with the whole space environment by awakening our positive emotional feelings and ...
YU Yingying, SU Wencheng, WU Junru
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Trends of Color Research in Consumer Behavior
Maketingu Janaru, 2021 This study identifies recent trends in research on color by reviewing the literature since 2015. A review was conducted on four major categories of color research: hue, lightness, chroma, and monochrome vs. color.
Hisashi Kawamata
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Sensors, 2023 In the modern information society, people are constantly exposed to stress due to complex work environments and various interpersonal relationships. Aromatherapy is attracting attention as one of the methods for relieving stress using aroma.
Tipporn Laohakangvalvit +6 more
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Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: The purpose of this research is to design a process for increasing the sales and market share of dairy companies based on the sensory marketing model. The competition in the dairy industry is high, and the industry uses different methods to
Zahra Valipouri +2 more
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