Results 121 to 130 of about 15,307 (210)
Journal of Sensory Studies, Volume 41, Issue 2, April 2026.ABSTRACT This study evaluated how visual stimulus and product information influence consumer expectations regarding artisanal bovine and goat cheeses marinated with Apis mellifera honey and liquid smoke. A total of 201 participants, recruited via social media, completed an online questionnaire structured into four sections: (i) sociodemographic ...
Bruno Fonsêca Feitosa +7 more
wiley +1 more source
Sentiment-driven community detection in a network of perfume preferences
Applied Network ScienceThe rapid growth of online perfume retail platforms has generated vast amounts of user-generated content, including reviews, ratings, and feedback, which contain valuable insights into consumer preferences. However, effectively analyzing this information
Kamand Kalashi +2 more
doaj +1 more source
Retail design: lighting as an atmospheric tool, creating experiences which influence consumers’ mood and behaviour in commercial spaces [PDF]
, 2009 Retail design is no new discipline, but a scientific approach is of rather recent date. Since atmosphere has been proven to have an influence on consumer’s behaviour from a marketing point of view, this Ph.D. focuses on the designers’ perspective.
Christiaans, Henri +2 more
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Olfactory marketing: The role of ambient scents in a shopping experience
, 2015 The work in this dissertation was supported by a grant from the Research Foundation - Flanders (FWO Vlaanderen).
openaire +1 more source
Hungry for money. On the fungibility of financial and caloric resources. [PDF]
This paper attempts to provide an evolutionary explanation for humans' motivation to strive for money in present-day societies. We propose that people's desire for money is an adaptation of their desire for food. In three studies we show that feelings of
Briers, Barbara +3 more
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Marketing images and consumers' experiences in selling environments [PDF]
, 2006 In a well-functioning market, consumers exert choices not just in purchases of products but also in selections of locations to enjoy shopping. Scholarly research has demonstrated that retail atmospheres impact on shoppers’ pleasurable shopping ...
Dennis, C, Newman, A, Zaman, S
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Food as Experience A Design and Evaluation Methodology [PDF]
, 2009 This research, conducted for Frito Lay-North America, Inc, demonstrates how new product designs, package designs, concepts, and prototypes can be created based on the social, emotional, cognitive, and sensory information gathered through a combined ...
Baer, Roger +3 more
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Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]
, 2011 The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
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THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND [PDF]
The aim of this paper is to distinguish the role of the aesthetics in the creation of a brand. Aesthetics is a new model of marketing and it guarantees to the firms the possibility to address to the consumers through a variety of sensory experiences and,
Meda Roxana OLAHUT, Raluca COMIATI
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Sistema para estímulo olfativo em estudos de neuroimagem [PDF]
, 2015 In the last three decades, neuroimaging studies have provided significant advances in knowledge of the human brain, especially of brain areas hitherto little explored, such as olfaction.
Fachel, Flávia Nathiely Silveira
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