Investigating the effects of odour integration in reading and learning experiences [PDF]
, 2017 Books are the tools used for reading novels and stories, but also for educational purposes. Conventional books have undergone a radical transformation in recent years due to the use of new technologies.
D. Ruscio +3 more
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The construction of an odour brand for children clothing [PDF]
, 2011 ISBN 978-2-7466-2858This research present the construction of an odour brand for a children clothing brand. Therefore, this study had the goal to verify the acceptance of an odour brand by children’s and based on this data´s, conceive an odour brand ...
Abreu, Maria José Araújo Marques +1 more
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Sistema para estímulo olfativo em estudos de neuroimagem [PDF]
, 2015 In the last three decades, neuroimaging studies have provided significant advances in knowledge of the human brain, especially of brain areas hitherto little explored, such as olfaction.
Fachel, Flávia Nathiely Silveira
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Retail store design and environment as branding support in the services marketing [PDF]
The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task.
Catalin M. BARBU, Tudor Nistorescu
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From traditional to sensory marketing. How olfactory strategies create emotional brand experiences
[EN] This final degree project examines the strategic role of olfactory marketing within the broader field of sensory marketing. In today’s competitive and experience-driven market, brands aim to build emotional connections through multi-sensory experiences, with scent standing out for its ability to trigger memory, influence mood, and shape consumer ...
openaire +1 more source
Sensory Marketing in Physical Retail Stores: A Focus on Visual and Olfactory Stimuli
In an increasingly competitive retail landscape, creating positive and memorable in-store experiences has become essential for attracting and retaining customers. This bachelor’s thesis explores the role of sensory marketing in physical retail stores – with a particular focus on visual and olfactory stimuli – as a means of influencing consumer ...
openaire +1 more source
Neurophysiological study of consumer emotional reactions in a simulated multisensory retail environment. [PDF]
Front Hum NeurosciEremenko J +8 more
europepmc +1 more source
Hungry for money. On the fungibility of financial and caloric resources. [PDF]
This paper attempts to provide an evolutionary explanation for humans' motivation to strive for money in present-day societies. We propose that people's desire for money is an adaptation of their desire for food. In three studies we show that feelings of
Briers, Barbara +3 more
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Effect of packaging with versus without candy-oriented marketing themes on the appeal and sensory attributes of flavoured e-cigarettes. [PDF]
Tob ControlJafarzadeh NS +10 more
europepmc +1 more source