Retail store design and environment as branding support in the services marketing [PDF]
The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task.
Catalin M. BARBU, Tudor Nistorescu
core
Professional Postgraduate Diploma in Marketing Strategic Marketing in Practice Case Study December 2007 The Fragrance Industry [PDF]
Case study on the Fragrance Industry - tutor's ...
Kilburn, David
core
From traditional to sensory marketing. How olfactory strategies create emotional brand experiences
[EN] This final degree project examines the strategic role of olfactory marketing within the broader field of sensory marketing. In today’s competitive and experience-driven market, brands aim to build emotional connections through multi-sensory experiences, with scent standing out for its ability to trigger memory, influence mood, and shape consumer ...
openaire +1 more source
Sensory Marketing in Physical Retail Stores: A Focus on Visual and Olfactory Stimuli
In an increasingly competitive retail landscape, creating positive and memorable in-store experiences has become essential for attracting and retaining customers. This bachelor’s thesis explores the role of sensory marketing in physical retail stores – with a particular focus on visual and olfactory stimuli – as a means of influencing consumer ...
openaire +1 more source
Neurophysiological study of consumer emotional reactions in a simulated multisensory retail environment. [PDF]
Front Hum NeurosciEremenko J +8 more
europepmc +1 more source
Effect of packaging with versus without candy-oriented marketing themes on the appeal and sensory attributes of flavoured e-cigarettes. [PDF]
Tob ControlJafarzadeh NS +10 more
europepmc +1 more source
Painting with odors: How olfactory stimuli influence artistic expression, emotional response, visual perception, and object selection. [PDF]
PLoS OneDavoudi Z, Sakai N.
europepmc +1 more source
Consumer Perceptions of Food Deterioration: White Mushrooms as a Case Study. [PDF]
J Food SciHomez-Jara A +5 more
europepmc +1 more source