Results 181 to 190 of about 15,307 (210)

Neuropsychiatric adverse events associated with Glucagon-like peptide-1 receptor agonists: a pharmacovigilance analysis of the FDA Adverse Event Reporting System database. [PDF]

Eur Psychiatry
Lu W, Wang S, Tang H, Yuan T, Zuo W, Liu Y.   +5 more
europepmc   +1 more source

Stem cell therapy for peripheral nerve injury: illustrative cases. [PDF]

J Neurosurg Case Lessons
Maldonado AA, Lee EY, Shin AY, Spinner RJ.   +3 more
europepmc   +1 more source

Supplement Issue: Nutrition and Nurture in Infancy and Childhood: Bio-Cultural Perspectives. [PDF]

Matern Child Nutr
europepmc   +1 more source

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Consumer Experience Enhancement Through Olfactory Marketing Advertising

International Design Journal, 2019
Olfactory Marketing is a branch of Sensory Marketing that addresses the five senses of (sight, smell, taste, touch and hearing). More recently, this type of marketing has attracted marketers' attention as it is considered a two-way communication. Smell in general directly affects the mood of consumers because it stimulates strong memory among its ...
Samar Al-Said, Mohamed Sabry, Sahar Mahmoud   +2 more
openaire   +1 more source

The significance of fragrance and olfactory acuity for the consumer household product market

Journal of Consumer Studies & Home Economics, 1994
The research for this paper evolved from fragrance investigations undertaken within the Product Evaluation Department at SC Johnson Research and Development Centre. It aims to assess the odour perception capabilities of consumers, to compare their odour perception levels and fragrance preferences and to determine whether gender or age affect ...
ANN McPHERSON, ANNE MORAN
openaire   +1 more source

Scent Marketing: Making Olfactory Advertising Pervasive

2011
Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems are becoming a standard interior of commercial locations as well as public places and are gaining in importance for human computer interaction.
openaire   +1 more source

Olfactory marketing and market innovation: a systematic literature review and agenda for future research direction

International Journal of Management Concepts and Philosophy, 2022
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Olfactory marketing as a technological innovation tool for the Indian Retail Industry - A Study of Shoppers Stop Retail Store in Kolkata, India

International Journal of Indian Culture and Business Management, 2022
Shuvam Chatterjee, Pawel Bryla
openaire   +1 more source

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

International Journal of Information Management, 2021
Dimitrios Buhalis, Ekaterina Volchek
exaly