Results 181 to 190 of about 15,286 (215)

Consulting people who use cannabis to plan a regulatory trial on non-medical cannabis sales in pharmacies. [PDF]

open access: yesRes Involv Engagem
Schibli AI   +8 more
europepmc   +1 more source

Non-Alcoholic Wines: Sensory Pleasantness and Health Benefits. [PDF]

open access: yesFoods
Afonso S   +4 more
europepmc   +1 more source

Unveiling Disparities in Beer Consumer Behavior and Key Drivers Across Regions in China. [PDF]

open access: yesFoods
Xie J   +9 more
europepmc   +1 more source
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Consumer Experience Enhancement Through Olfactory Marketing Advertising

International Design Journal, 2019
Olfactory Marketing is a branch of Sensory Marketing that addresses the five senses of (sight, smell, taste, touch and hearing). More recently, this type of marketing has attracted marketers' attention as it is considered a two-way communication. Smell in general directly affects the mood of consumers because it stimulates strong memory among its ...
Samar Al-Said   +2 more
openaire   +1 more source

The significance of fragrance and olfactory acuity for the consumer household product market

Journal of Consumer Studies & Home Economics, 1994
The research for this paper evolved from fragrance investigations undertaken within the Product Evaluation Department at SC Johnson Research and Development Centre. It aims to assess the odour perception capabilities of consumers, to compare their odour perception levels and fragrance preferences and to determine whether gender or age affect ...
ANN McPHERSON, ANNE MORAN
openaire   +1 more source

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