Sensors, 2023 In the modern information society, people are constantly exposed to stress due to complex work environments and various interpersonal relationships. Aromatherapy is attracting attention as one of the methods for relieving stress using aroma.
Tipporn Laohakangvalvit +6 more
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The importance of abolishing the conditions of graphic representation of the sign in the procedure of registration of non-traditional trademarks [PDF]
Zbornik Radova: Pravni Fakultet u Novom Sadu, 2022 Traditional trademarks, such as words and images, have long been the dominant subject of trademark protection. However, the development of modern technology and new marketing methods have influenced the increase in applications for non-traditional ...
Lučić Sonja M.
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Interpretive review: Semiochemicals in domestic pigs and dogs
Frontiers in Veterinary Science, 2022 This interpretive review includes discussion of the available scientific literature with interpretations by the authors. The broad field of semiochemicals can be confusing to scientists and consumers.
John J. McGlone +2 more
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The Scent of Art. Perception, Evaluation, and Behaviour in a Museum in Response to Olfactory Marketing [PDF]
Sustainability, 2020 Olfactory marketing has been increasing its presence in commercial environments in recent years thanks to its influence on perceptions, evaluations, and behaviour. However, the number of scientific studies on the issue is limited, and this is even more true for nonprofit environments. The aim of this experiment is to provide empirical answers about the
Francisco I. Vega-Gómez +4 more
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A Theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products [PDF]
Innovative Marketing, 2006 Eric Shiu, David Walker, Chi Jyun Cheng
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Definition of a sensory lexicon and development of sensory wheels of eighteen monovarietal Italian white wines. [PDF]
J Sci Food AgricAbstract BACKGROUND Italy harbors one of the richest grapevine biodiversities worldwide, yet the sensory identity of wines from many native cultivars remains poorly defined despite their relevance on the market at regional, national, or international levels.
Piombino P +17 more
europepmc +2 more sources
Journal of Theoretical and Applied Electronic Commerce Research, 2022 We present a novel quantitative approach to assessing sensory components on e-commerce websites. The Online Sensory Marketing Index (OSMI) provides a valuable measure of the sensory output exhibited by text, images, and other media.
Kevin Hamacher, Rüdiger Buchkremer
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The impact of sensory marketing in directing consumer behavior - a case study of Mr.Yummy's restaurant - Batna Province- [PDF]
مجلة الاجتهاد للدراسات القانونية والاقتصادية, 2023 The aim of the study is to highlight sensory marketing impact, used by Mister Yummy restaurant, on directing its customers purchasing behavior. By identifying the used sensory marketing dimensions: visual, olfactory, auditory, tactile and gustatory ...
كيلاني صونية
doaj
Studia Iuridica Lublinensia, 2021 Smells are an unusual way of communication, allowing not only for the creation of associations in the minds of the recipients, but also for evoking certain emotions.
Barbara Pietrzyk-Tobiasz
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Sensory marketing in the women's fashion sector: The smell of the shops in Madrid
RAN, 2020 Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding ...
Cristobal Fernandez Muñoz +2 more
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