Results 191 to 200 of about 15,286 (215)

Scent Marketing: Making Olfactory Advertising Pervasive

2011
Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems are becoming a standard interior of commercial locations as well as public places and are gaining in importance for human computer interaction.
openaire   +1 more source

Olfactory marketing and market innovation: a systematic literature review and agenda for future research direction

International Journal of Management Concepts and Philosophy, 2022
openaire   +1 more source

Olfactory marketing as a technological innovation tool for the Indian Retail Industry - A Study of Shoppers Stop Retail Store in Kolkata, India

International Journal of Indian Culture and Business Management, 2022
Shuvam Chatterjee, Pawel Bryla
openaire   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

MAPPING THE EVOLUTION OF OLFACTORY MARKETING: A BIBLIOMETRIC ANALYSIS OF SCENT RESEARCH IN CONSUMER BEHAVIOR

Global Fashion Management Conference
Li Fangzhou, Yada Katsutoshi
openaire   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly