Results 211 to 215 of about 15,286 (215)
Some of the next articles are maybe not open access.
Big Data consumer analytics and the transformation of marketing
Journal of Business Research, 2016Sunil Erevelles, Nobuyuki Fukawa
exaly
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Journal of the Academy of Marketing Science, 2015Clay M Voorhees, Edward Ramirez
exaly

