Results 21 to 30 of about 15,286 (215)
Topics in Cognitive Science, EarlyView., 2023 Abstract Representational drift is a phenomenon of increasing interest in the cognitive and neural sciences. While investigations are ongoing for other sensory cortices, recent research has demonstrated the pervasiveness in which it occurs in the piriform cortex for olfaction.
Ann‐Sophie Barwich +1 more
wiley +1 more source
Intranasal Drug Administration in Alzheimer-Type Dementia: Towards Clinical Applications
Pharmaceutics, 2023 Alzheimer-type dementia (ATD) treatments face limitations in crossing the blood–brain barrier and systemic adverse effects. Intranasal administration offers a direct route to the brain via the nasal cavity’s olfactory and trigeminal pathways.
Raquel Taléns-Visconti +4 more
doaj +1 more source
Scent in Motion: On the Multiple Uses of Ambient Scent in the Context of Passenger Transport
Frontiers in Psychology, 2021 There is undoubtedly growing interest in the role of scent in the design of multisensory experiences. However, to date, the majority of the research has focused on its use in the (static) built environment.
Charles Spence
doaj +1 more source
Mature consumers' relationship with their perfume [PDF]
, 2018 Glamorous and stylish, perfume is an evocative product that provokes a stimulus of the senses. The use of perfume is recognised as a significant part of daily grooming for many women.
Drylie-Carey, Lindsey, Stewart, Aileen
core +3 more sources
The Smell of Success?—The Impact of Perfume-Gender Congruency on Ratings of Attraction and the Halo Effect [PDF]
, 2014 Research into the concept of attraction has indicated the existence of olfactory influences that go beyond pheromonal level. Synthetic fragrances have been found to affect not only perception of attraction, but also attribution of beauty-unrelated ...
Marinova, Radost, Moss, Mark
core +1 more source
Food advertising on pay-TV for children in Brazil
O Mundo da Saúde, 2023 Resolution No. 163/2014 deals with the abusiveness of advertisements in general aimed at children. Considering the relevance of the topic for public health, it is important to carry out research on the subject.
Leiliane de Carvalho Cordeiro +3 more
doaj +1 more source
Effect of Odor Marketing on Consumers’ Perceived Experience and Its Digitalizing Application
Chemical Engineering Transactions, 2018 The emergence of experience marketing reduces the risk and uncertainty caused by information asymmetry between consumers and enterprises in the traditional retail process.
Yunxia Zhao
doaj +1 more source
Sale the seven Cs: Teaching/training aid for the (e-)retail mix [PDF]
, 2005 The ‘4Ps’ of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an equivalent tool for retail and e-retail: ‘Sale the 7Cs’.
Dennis, C, Fenech, T, Merrilees, B
core +1 more source
Liking and wanting pleasant odors: different effects of repetitive exposure in men and women
Frontiers in Psychology, 2014 Odors can enrich the perception of our environment and are commonly used to attract people in marketing situations. However, the perception of an odor changes over repetitions.
Chantal eTriscoli +4 more
doaj +1 more source
E-Management, 2023 The concept of polysensory branding and the problem of its adaptation to the web environment are investigated. The content specificity, genesis and psychological basis of the concept of polysensory branding are carried out.
I. Yu. Aleksandrova
doaj +1 more source