Results 31 to 40 of about 15,307 (210)
Liking and wanting pleasant odors: different effects of repetitive exposure in men and women
Frontiers in Psychology, 2014 Odors can enrich the perception of our environment and are commonly used to attract people in marketing situations. However, the perception of an odor changes over repetitions.
Chantal eTriscoli +4 more
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Support for local wines in The Netherlands: opportunities for the hospitality industry
Research in Hospitality Management, 2022 This article reports on a research project to measure the current intrinsic competitive value of Dutch wine in comparison to wines from renowned wine countries based on a taste and olfactory evaluation, and to explore the sustainable benefits that local ...
Joost Ijsselmuiden
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E-Management, 2023 The concept of polysensory branding and the problem of its adaptation to the web environment are investigated. The content specificity, genesis and psychological basis of the concept of polysensory branding are carried out.
I. Yu. Aleksandrova
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i-Perception, 2021 The matching of scents with music is both one of the most natural (or intuitive) of crossmodal correspondences and, at the same time, one of the least frequently explored combinations of senses in an entertainment and multisensory experiential design ...
Charles Spence
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Interactivity: A review of the concept and a framework for analysis [PDF]
, 2008 The terms `interactivity' and `interactive media' became significant buzz-words during the late 1980s and early 1990s when the multi-media euphoria fascinated politicians, economists, and researchers alike.
Quiring, Oliver, Schweiger, Wolfgang
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The customer journey in the light of sensory marketing for fast food restaurants
УправленецProviding high-quality services and delivering a positive customer experience has become critical to the success of any restaurant. The purpose of the paper to analyse the customer journey during fast food service delivery, establish a correlation ...
Mohammed Edan Al Khazraje +2 more
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Beyond multimedia adaptation: Quality of experience-aware multi-sensorial media delivery [PDF]
, 2015 Multiple sensorial media (mulsemedia) combines multiple media elements which engage three or more of human senses, and as most other media content, requires support for delivery over the existing networks.
Ghinea, G, Muntean, G-M, Yuan, Z
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Effect of goat breed on the meat quality [PDF]
Hemijska Industrija, 2014 The quality of goat meat has recently become an important aspect in the marketing of goats in Serbia. The aim of this study was to compare some goat meat quality parameters of various races and to determine the differences between them.
Ivanović Snežana D. +6 more
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The role of simulations in consumer experiences and behavior: insights from the grounded cognition theory of desire [PDF]
, 2017 What are the mechanisms by which extrinsic and environmental cues affect consumer experiences, desires, and choices? Based on the recent grounded cognition theory of desire, we argue that consumption and reward simulations constitute a central mechanism ...
Barsalou, Lawrence W. +3 more
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The Emotional and Chromatic Layers of Urban Smells [PDF]
, 2016 People are able to detect up to 1 trillion odors. Yet, city planning is concerned only with a few bad odors, mainly because odors are currently captured only through complaints made by urban dwellers.
Aiello, Luca Maria +2 more
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