Results 51 to 60 of about 15,286 (215)

Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey

open access: yesJournal of Marketing and Consumer Behaviour in Emerging Markets, 2016
Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers’ multi-sensory organs emotionally and rationally.
Ozlem GUZEL, Taylan DORTYOL
doaj   +1 more source

Machine Learning Approaches for GC–MS Data Interpretation in Flavour and Fragrance Analysis

open access: yesFlavour and Fragrance Journal, EarlyView.
The review explores machine learning integration in GC‐MS data analysis for the fragrance and flavour industry, highlighting recent advances and techniques in a context constrained by data scarcity and intellectual property concerns. ABSTRACT This review explores the integration of machine learning (ML) in the analysis of mass spectrometry data ...
Jean‐Baptiste Coffin   +3 more
wiley   +1 more source

Le numérique dans le marketing touristique des Cases à impluvium de la Basse-Casamance comme vecteur de performance du tourisme responsable dans un contexte de développement durable

open access: yesÉtudes Caribéennes
The changes in consumer behaviour of tourism products in recent years have been a trigger for the adaptation of marketing strategies towards the use of digital media.
Jacques Sidioka Tendeng   +1 more
doaj   +1 more source

Sensory Marketing: The Strategic Use of Olfactory Stimuli on Consumers in Restaurant

open access: yesInternational Journal of Innovative Science and Research Technology (IJISRT)
In the modern landscape of marketing, the integration of neuromarketing practice has become a pivotal influence on consumer’s choice. Among the neuromarketing factors, Olfactory stimuli is the most essential one in restaurant as the satisfaction of food depends on not only in taste but also in aroma and scent.
Dil Afrooz Khushee   +1 more
openaire   +1 more source

The experiment of Community involvement in a project planning within the historical context of Rome city [PDF]

open access: yes, 2018
The PhD student proposes a method of community involvement in the planning and in the regeneration of historical centers, in support of the city’s accessibility and people’s well-being.
Bozza, Francesca
core   +1 more source

Real‐time quality and safety monitoring of fruit juice using paper‐based platform

open access: yesFood Biomacromolecules, EarlyView.
Schematic illustration of a paper‐based biosensor for rapid detection of fruit juice spoilage. Abstract Food spoilage and safety concerns still remain critically challenging within the fruit juice industry, especially as conventional detection methods, though precise, are often too time‐consuming, costly, and reliant on centralized laboratories.
Priti Das   +4 more
wiley   +1 more source

Evaluating Industrial Products in an Innovative Visual-Olfactory Environment [PDF]

open access: yes, 2016
The sense of smell has a great importance in our daily life. Recently, smells have been used for marketing purposes for improving the people's mood and for communicating information about products as household cleaners and food. However, the scent design
Bordegoni, Monica, Carulli, Marina
core   +1 more source

Luzhou‐Flavor Baijiu Alleviates Stress‐Related Depressive‐Like Changes by NMDAR‐NO‐sGC‐cGMP Pathway

open access: yesFood Safety and Health, EarlyView.
Luzhou‐flavor baijiu (LFB) alleviates depressive‐like phenotypes in CRS‐induced mice and protects HT22 cells from corticosterone damage, with mechanisms linked to suppressing the NMDAR‐nNOS/iNOS‐NO‐sGC‐cGMP pathway. ABSTRACT Moderate alcohol consumption has been suggested to alleviate anxiety and depression; however, it remains unclear whether Luzhou ...
Li Xiong   +10 more
wiley   +1 more source

Olfactory control, aroma power and organizational smellscapes [PDF]

open access: yes, 2017
This chapter explores ‘aroma management’ in consumption spaces, workplaces and other institutional settings, reviewing debates in architectural design, sensory marketing and the natural sciences.
Warren, Samantha
core   +1 more source

The Multi-Sensory Landscape as an Inspiration in the Creation of a Tourism Product [PDF]

open access: yes, 2016
Stimulated by growing competition in the tourism market, the offer available needs to be continuously enhanced, and as a result those doing the development reach out for increasingly sophisticated measures.
Rogowski, Mateusz
core   +1 more source

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