Results 61 to 70 of about 15,307 (210)

Olfactory control, aroma power and organizational smellscapes [PDF]

, 2017
This chapter explores ‘aroma management’ in consumption spaces, workplaces and other institutional settings, reviewing debates in architectural design, sensory marketing and the natural sciences.
Warren, Samantha
core   +1 more source

Physicochemical characterization and phenolic compound content of flour from blended juice residues

Journal of the Science of Food and Agriculture, EarlyView.
Abstract BACKGROUND The production of fruit juices generates substantial amounts of residue, including peels, seeds, pomace, stalks, and leaves, which are rich in nutritionally relevant compounds, such as fiber and bioactives. The aims of this study were to evaluate drying conditions for converting mixed juice residue, composed of apple, beetroot ...
Letícia da Cunha Espinosa, Aldrey Nathália Ribeiro Corrêa, Adriano Brandelli, Simone Hickmann Flôres, Alessandro de Oliveira Rios   +4 more
wiley   +1 more source

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

Psychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki, Sayo Iseki, Abhishek Pathak   +2 more
wiley   +1 more source

Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce

Marketing Letters
Abstract Can the scent of a parcel influence post-order consumer responses in e-commerce? This study presents initial evidence for the untapped potential of olfactory marketing in online retail. We conducted an incentivized laboratory experiment in which participants received either scented or unscented parcels containing a product ...
Oberwegner, Niklas, Cantner, Fabienne, Imschloß, Monika, Zürn, Michael K.   +3 more
openaire   +1 more source

Luxury perfume brands: Consumer Brand Relationship and the mature consumer [PDF]

, 2016
The heritage of luxury fashion perfume brands dates back to the early twentieth century with the first branded perfume, Rosine, being launched by French couturier Paul Poiret’s.
Carey, Lindsey, Stewart, Aileen, Walkinshaw, Susan   +2 more
core  

The management of deshopping and its effects on services: a mass market case study [PDF]

, 2007
Purpose: Deshopping is the return of products, after they have fulfilled the purpose for which they were borrowed. Previous research indicates that deshopping is a prevalent and growing consumer behaviour.
Dennis, C, King, T, McHendry, J
core   +1 more source

Microglial Activation Under Hypoxic Conditions in Early Alzheimer's Disease: Can Natural SIRT1 Activators Be Therapeutic Allies in the Inflammation–Energy Axis?

Phytotherapy Research, EarlyView.
ABSTRACT Alzheimer's disease (AD) is a progressive neurodegenerative condition characterized by a preclinical stage that typically lasts for decades. Early on during this time, microglia react to pathological changes and become protective and even transiently delay neurodegeneration.
Sara Merlo, Cristiana Lucia Rita Lipari, Aurora Patti, Maria Angela Sortino   +3 more
wiley   +1 more source

The Multi-Sensory Landscape as an Inspiration in the Creation of a Tourism Product [PDF]

, 2016
Stimulated by growing competition in the tourism market, the offer available needs to be continuously enhanced, and as a result those doing the development reach out for increasingly sophisticated measures.
Rogowski, Mateusz
core   +1 more source

Information Dynamics and Learning in Complex Adaptive Systems: Toward a Transdisciplinary Framework

Systems Research and Behavioral Science, EarlyView.
ABSTRACT This article develops a framework for understanding learning and adaptation in complex adaptive systems. Drawing from neuroscience, systems theory, information theory and quantum field theory, it examines how information processing, plasticity and systemic coherence emerge from distributed, nonlinear and feedback‐driven interactions. It argues
Anderson de Souza Sant'Anna
wiley   +1 more source

PERAN BRAND EXPERIENCE MEMEDIASI PENGARUH SENSORY MARKETING TERHADAP REPURCHASE INTENTION

E-Jurnal Manajemen
Meningkatnya tren konsumsi kopi di kalangan generasi muda mendorong pentingnya strategi pemasaran yang imersif. Penelitian ini bertujuan untuk menganalisis pengaruh sensory marketing terhadap repurchase intention secara langsung maupun tidak langsung ...
Alexander Andrew Tamin, Agung Artha Kusuma   +1 more
doaj   +1 more source