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The omni-channel approach: A utopia for companies? [PDF]
Journal of Retailing and Consumer Services, 2022 There has been a shift towards providing a seamless consumer journey experience in the retail industry, resulting from a customer-centric approach. In the new paradigm, channels are becoming more intertwined and intricate, and ultimately more companies are embracing the omni-channel alternative.
Monika Hajdas +2 more
exaly +7 more sources
Moving from multi-channel to Omni-channel retailing: Special issue introduction [PDF]
Journal of Retailing and Consumer Services, 2022 In this special issue “Moving from Multi-Channel to Omni-Channel Retailing”, the Journal of Retailing and Consumer Services presents a series of papers covering topics to gain a better understanding of research and practices in the move toward Omni ...
Park Thaichon, Ian Phau, Scott Weaven
exaly +3 more sources
Toward a three-dimensional framework for omni-channel [PDF]
Journal of Business Research, 2017 The omni-channel, as an emerging trend in retail, aims to coordinate processes and technologies across supply and sales channels. The evolution of this concept is still nascent.
Soroosh Saghiri +2 more
exaly +4 more sources
Omni-channel retailing: some reflections [PDF]
Journal of Strategic Marketing, 2021 In this paper, I discuss some reflections on the emerging literature on multi- and omni-channel retailing. I discuss four important area’s of prior research and briefly describe some general findings. Next, I consider three important emerging trends: 1) digital only, 2) Covid-19 effects and 3) New Technologies. I discuss the implications of these trend
openaire +1 more source
Online retail returns management: Integration within an omni-channel distribution context [PDF]
, 2016 Online retail returns management: Integration within an omni-channel distribution context Purpose With the rapid growth of consumer sales being fulfilled through omni-channel retailing, this paper explores the subsequent impact on the levels of ...
Carlos Mena and Michael Bourlakis +3 more
core +2 more sources
Omni-Channel Overtures:Defining the Concept and Its Applicability in Public Sector Channel Management [PDF]
, 2022 The channel landscape and citizens’ channel behaviors are continuously evolving. This challenges how governments manage service delivery and their available service channels.
Ebbers, Wolfgang +2 more
core +7 more sources
From bricks-and-mortar to bricks-and-clicks: logistics networks in omni-channel grocery retailing [PDF]
, 2018 Purpose: The advent of grocery sales through online channels necessitates that bricks-and-mortar retailers redefine their logistics networks if they want to compete online. Because the general understanding of such bricks-and-clicks logistics systems for
Hübner, Alexander +3 more
core +2 more sources
The effects of Omni-Channel retailing on promotional strategy [PDF]
, 2021 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Constantinides, E. +3 more
core +3 more sources
, 2023 This dissertation consists of two papers: (1) Consumers’ Purchasing Decision-making Process in the Omni-channel Retail Environment: A Meta-analysis Paper, and (2) The decision-making process of omni-channel fashion consumers under the moderating effect of cultural values: A cross-cultural study between the U.S. and China.
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Infrastrukturveränderung durch Omni-Channel-Modelle
Internationales Verkehrswesen, 2022 Der wachsende Onlinehandel stellt neue Anforderungen an Omnichannel Strukturen. Entscheidend ist dabei die Optimierung von B2B- und B2C-Netzwerken, um die Gesamteffizienz zu erhöhen und weniger die Verfolgung einer Integrations- oder Separationsstrategie. Die Effizienzerhöhung kann durch Verbesserung der Infrastruktur wesentlich beeinflusst werden. Der
Niklas Winter, Boris Zimmermann
openaire +1 more source