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Maketingu Janaru, 2022 This paper aims to explain the role of mobile applications in the omni-channel shopping experience. The study examined how the perceived omni-channel intensity (OCI) of consumers influences mobile application adoption, purchase intention and brand ...
Takashi Okutani
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Kvalita Inovácia Prosperita, 2017 Purpose: The purpose of this study is to examine the relationship between customer satisfaction and customer attitude by focusing on the mediating effect of Omni-channel shopper type.
Sangmin Lee, Tae-seon Lim
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Understanding Omni-Channel Shopping Value from a Customer Perspective
Maketingu Janaru, 2021 The aim of this paper is to provide a research perspective for understanding omni-channel shopping value (Huré, Picot-Coupey, & Ackermann, 2017) from a customer point of view.
Takashi Okutani
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Transport Policy, 2022 Abstract The omni-channel shopping system reshapes transport-, mobility- and logistics-related paradigms which create channels for shoppers' participation. By ‘insourcing’ and ‘outsourcing’ logistics activities from/to logistics service providers, shoppers are now becoming ‘smart shoppers’ or even ‘extended employees’ in the omni-channel system ...
Wenming Shi, Y D Wong, Xueqin Wang
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Understanding the customer experience in the age of omni-channel shopping [PDF]
La Revista Icono 14, 2017 Omni-channel is one of the most important retail revolutions of recent years, impacting a variety of areas, such as marketing, retailing, communication or information systems.
Ana Mosquera +2 more
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Analyzing the Omni-Channel Shopper Journey Configuration of Generations Y and Z
Journal of Organizational and End User Computing, 2022 Omni-channel retailing has been an essential issue to enterprises nowadays. This research applies goal theory to Engel-Kollat-Blackwell model in the omni-channel context and adapt the concept of Harris, Riley & Hand (2018) to shopper journey configurations, including search, evaluation, and purchase of decision making process.
Wei-Lun Chang, Li-Ming Chen 0002
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Smart Luxury Shoppers’ Behaviour in China: Omni-Channel Perspectives of Gen Y Consumers
Marketing and Management of Innovations, 2023 This study examines luxury goods purchasing behaviour among Chinese Generation Y consumers in the omni-channel retail context. Traditionally, in-store purchases were favoured for luxury items due to the tactile experience and quality assessment during decision-making.
Hiroko Oe, Yasuyuki Yamaoka
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FUTURE MODERN RETAIL SOLUTIONS AND SHOPPER EXPERIENCE
Annals of Spiru Haret University Economic Series, 2018 Artificial intelligence and automation will radically change the world, but if we want society to benefit from these changes, we need to properly prepare ourselves through an education tailored to new times.
Viorica JELEV
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Factors affecting blockchain technology in routing-location of combined transportation in the Omnichannel distribution system [PDF]
ارزش آفرینی در مدیریت کسب و کارThe aim of the present study is to determine the factors affecting blockchain technology in routing-location of combined transportation of the Channel Security Distribution System.
Sayed Ali Mir Hosseini +2 more
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, 2023 Omni-channel retailing has emerged as a transformative approach in the retail industry, offering seamless integration of multiple channels to deliver a unified and enhanced shopping experience. This research paper aims to provide a comprehensive analysis of the benefits of omni-channel retailing for customers, shoppers, and organizations.
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