Results 141 to 150 of about 583,608 (316)

Online advertising [PDF]

OECD Digital Economy Papers, 2019
openaire   +1 more source

The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being

Business Strategy and the Environment, EarlyView.
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin, Md Masudur Rahman, Linda D. Hollebeek, Jamid Ul Islam, Moira K. Clark   +4 more
wiley   +1 more source

Determinants of Customer Eco‐Friendly Goods Consumption in the Hospitality and Tourism Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the key attributes of eco‐friendly products in the hospitality and tourism industries and examines the impact on consumer behavior through a three‐study approach. Study I utilized principal component analysis and identified five key factors: price relevance, external charm, visual attention, product symbolism, and ...
Jiyoung Lee, Pipatpong Fakfare, Heesup Han, Jin‐Soo Lee   +3 more
wiley   +1 more source

Disagreeable Neighbors in Online Advertising: How Content of Adjacent Ads can Affect Consumers’ Attitudes and Behavior

, 2015
McKay, Kevin, Jon Grahe, James S. Jackson, C. Michael Cook, Luplow, Chase, Chris Robson, Jonathan Gibbs, Mickelson, Scott, Robson, Chris, Haehlen, Andrew, Grahe, Jon, Carter, Ramy, Gillard, Riley   +12 more
openalex   +1 more source

Types of online advertising and its features

, 2020
V.G. Elihanov, M.M. Matygov
openalex   +1 more source

The Online Advertising Industry: Economics, Evolution, and Privacy [PDF]

, 2009
David S. Evans
openalex   +1 more source

How Supply Networks Influence Sustainable Innovation: Evidence From Ghana's Public Works Procurement

Business Strategy and the Environment, EarlyView.
ABSTRACT Recent environmental and sustainability standards in procurement increase short‐term production and operational costs to suppliers, which are often recouped by charging price premiums for innovative solutions. However, public buyers are less likely to pay such price premiums, resulting in a disincentive among suppliers to bid for innovation ...
Peter Adjei‐Bamfo, Hadrian Geri Djajadikerta, Kerry Brown, Ferry Jie, Reza Kiani Mavi, Alain Neher   +5 more
wiley   +1 more source

Merging Psychological, Social, and Rational Perspectives: A Study of the Determinants of Consumer Choices for Sustainable Furniture

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines consumer purchase intentions for a sofa produced through industrial symbiosis (IS), utilizing recycled textiles and fibers. As a high‐investment product, the IS sofa requires a significant financial commitment and involves complex decision‐making, an area less studied compared with other sustainable goods categories.
Rosa Maria Dangelico, Luca Fraccascia, Valerio Schiaroli   +2 more
wiley   +1 more source

The Effect of Advertising Attractiveness on Purchase Intention on Taobao E-Commerce With Brand Image as an Intervening Variable Reviewed in Islamic Business Perspective (Case Study on Generation Z in Taiwan)

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the effect of advertising attractiveness on purchase intention in Taobao e-commerce, with brand image as a mediating variable.
Maynia Rahmawati, Muhammad Iqbal, Okta Supriyaningsih   +2 more
doaj   +1 more source

THE EFFECT OF ONLINE ADVERTISING (ONLINE ADVERTISING) ON CONSUMER BUYING INTEREST IN BUYING APPLICATIONS ONLINE WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE

, 2021
Asy'Ari Nisfullah, Armianto Armianto, Naz’aina Naz’aina   +2 more
openalex   +2 more sources