Results 161 to 170 of about 9,784,342 (298)
Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay
Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy form of payment for using the service.
Riedel, A +8 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Based on signaling theory and information asymmetry theory, this study uses a sample of Chinese A share listed firms from 2012 to 2023 to examine the effect of climate risk disclosure (CRD) on institutional on‐site research and its economic consequences.
Sha Tang +2 more
wiley +1 more source
APAKAH IKLAN DALAM BENTUK TV ADVERTISING MASIH CUKUP EFEKTIF UNTUK DIGUNAKAN DI ERA DIGITAL MEDIA?
Performance, 2018 Advertisement is a kind of communication between the company and the customers. Advertisement isn’t only useful for the company as a promotion media, but also useful for the customers as an information media about the products.
Debora Garcia
doaj
Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising. [PDF]
Front Psychol, 2017 Guixeres J +6 more
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Chief executive officers (CEOs) play a pivotal role in shaping public discourse on climate change through social media, yet how their language use affects the effectiveness of climate‐related posts remains unclear. Drawing on schema‐congruity theory and leader role expectations, we conceptualize certainty in language as congruent and anxiety ...
Ellen Weber +4 more
wiley +1 more source
Domain-specific participant recruitment exceeds the application of "Targeted" advertisement from common online advertising platforms. [PDF]
J Clin Transl SciPowell J +5 more
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Transition of consumption models towards a circular economy is fundamental, particularly in the food packaging sector, which generates a high proportion of waste. In this context, consumers play a fundamental role, especially at the domestic level through separate waste collection, to limit the use of virgin materials and facilitate the reuse ...
Maria Vittoria Rizzo +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study advances a governance perspective on how firms implement, adopt, and routinize carbon accounting. Although prior research has identified several carbon accounting drivers and enablers, less is known about how these elements interact at the firm level to support the organizational embedding of carbon accounting.
Lei Ruan +4 more
wiley +1 more source
Temporal user interest modeling for online advertising using Bi-LSTM network improved by an updated version of Parrot Optimizer. [PDF]
Sci RepYang Y, Zhang L, Liu J.
europepmc +1 more source