Results 181 to 190 of about 9,784,342 (298)

Billboard advertising Berger's paint, Victoria, approximately 1925.

, 1925
Title devised by cataloguer.; Part of the collection: Victorian Railways outdoor advertising, between 1910 and 1950.; Condition: Buckled.; Also available online at: http://nla.gov.au/nla.pic ...

core  

A Closer Look at Rape Myth Beliefs Among University Students: Comparisons and Correlates Based on Field and Stage of Study, Victimisation Experiences, Demographics and Psychological Traits

Behavioral Sciences &the Law, EarlyView.
ABSTRACT Disproportionate rates of sexual violence occur among university students, with rape culture and misconceptions about consent prevalent. To comprehensively examine rape myth beliefs among different student groups, 417 UK University students enrolled on courses in four distinct disciplinary areas; social sciences (n = 131), applied sciences (n =
Dominic Willmott, Mairi Johnston, B. Kennath Widanaralalage, Dara Mojtahedi, Daniel Boduszek, Danielle McDermott, Gillian Kirkman   +6 more
wiley   +1 more source

Consumer Adoption of Internet of Things

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.
ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Bernardo Frantz, Jean Carlos de Oliveira Rosa, Mohd Azhar   +6 more
wiley   +1 more source

The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well‐Being

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 632-654, March 2025.
ABSTRACT Existing research examines the relationship between personal life shocks and financial well‐being primarily through the lens of objective markers of the individual's financial situation (e.g., liquidity). Little attention has been paid to the relative roles of these objective markers and more intuitive or affect‐based factors in how an ...
Jordan Bell, Jesse Jurgenson, Dee Warmath   +2 more
wiley   +1 more source

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh, Nirma Sadamali Jayawardena, Park Thaichon   +2 more
wiley   +1 more source

Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho, Ronny Luis Sousa Oliveira, Emanuelle Caroline da Silva da Silva   +2 more
wiley   +1 more source

Bombarded? Child's-eye views of smartphone-based game application advertising: objective insights from Aotearoa New Zealand. [PDF]

Health Promot Int
Gurtner M, Gage R, Smith M, Watkins L, Stanley J, Signal L.   +5 more
europepmc   +1 more source

Good Deeds for Self‐Gain? How Self‐Enhancement Motivates Pro‐Environmental Behaviour in Entitled Consumers

Journal of Consumer Behaviour, EarlyView.
ABSTRACT While personality traits often influence individuals' willingness to engage in prosocial and pro‐environmental behaviours, psychological entitlement tends to undermine such actions. Although extensive research has highlighted the negative social consequences of entitlement, including its impact on pro‐environmental behaviours, its potential to
Alexandra Polyakova
wiley   +1 more source

Online Advertising of Compounded Glucagon-Like Peptide-1 Receptor Agonists.

JAMA Health Forum
Chetty AK, Chillakanti M, Ramachandran R, Ross JS, Chen AS.   +4 more
europepmc   +1 more source