Results 181 to 190 of about 583,886 (291)

Paid online advertising

, 2016
In time when internet is becoming one of the major channels for sales and spreading information, organizations, companies and individuals face challenges on how to present their websites to wider audience as well as attract new visitors. In this thesis we have presented paid online advertising, which can be used by any website owner, even individual ...
openaire   +1 more source

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening, David Young, Lee De‐Wit, Lucia A. Reisch   +3 more
wiley   +1 more source

Marketing awareness, professional experience, and support for e-cigarette advertising regulation among Polish legal professionals: a latent-class analysis. [PDF]

Int J Occup Med Environ Health
Zajdel K, Merecz-Sadowska A, Sadowski A, Wojtysiak P, Kaleta D.   +4 more
europepmc   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Low‐Temperature Initiation Enhances HCN and NH3 Formation From Methane and NO Over Pt/Al2O3

Chemistry – A European Journal, EarlyView.
Hydrogen cyanide (HCN) was formed from CH4 and NO over Pt/Al2O3 at low temperatures. Increasing NO concentration and optimizing reaction‐start conditions significantly enhanced HCN yield. In situ FTIR and DXAFS measurements revealed that dynamically balancing Pt‑CO and Pt‑CN surface species, particularly their desorption under temperature‑swing ...
Emika Yamashita, Kyoko K. Bando, Toshitaka Kubo, Atsushi Takagaki   +3 more
wiley   +1 more source

Effective online advertising

, 2011
Advertising in the Internet is a wide, attractive and growing market. In this market, revenue of websites that host ads depends on the number of user clicks received on displayed ads. Thus, in order to increase the revenue, websites try to select top ads and rank them based on their quality. Ad quality depends on different factors, such as relevance of
openaire   +1 more source

Intravenous Lipopolysaccharide Challenge in Healthy Participants Reveals Pharmacodynamic Markers in Blood and Bone Marrow for Early‐Phase Oncology Drug Development

Clinical Pharmacology &Therapeutics, EarlyView.
Demonstrating pharmacological effects in early‐phase oncology clinical trials remains challenging, largely due to the lack of robust pharmacodynamic markers. Lipopolysaccharide (LPS) is used as an immune challenge agent in healthy participants to study drugs for autoimmune conditions.
Igor Radanović, Ingrid Tomljanović, Wieke H. Grievink, Diana R. Pereira, Michelle Osse, Peter van Balen, Maria J. Juachon, Marieke L. de Kam, Lisa Pagan, Manon A.A. Jansen, Matthijs Moerland, Jacobus J. Bosch   +11 more
wiley   +1 more source

A study of consumer-generated advertising-An experimental analysis based on purchase experiences, information channels, and privacy costs. [PDF]

PLoS One
Cai C, Liu Y.
europepmc   +1 more source

Do ESG‐Related Managerial Capabilities Pay Off for SMEs? Evidence From the Small and Medium‐Sized Enterprise ESG Capability Measure (SM‐ESG)

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Large companies have a long track record of environmental, social, and governance (ESG) initiatives, whereas many small and medium‐sized enterprises (SMEs) lag in adopting sustainability‐related practices, often acting voluntarily or in response to stakeholder pressures and incentives.
Vivien Csapi, Mónika Galambosné Tiszberger, Gábor Márkus, Ákos Tóth‐Pajor, Petra Putzer   +4 more
wiley   +1 more source

Using marketing strategies to improve recruitment and retention in clinical trials: a scoping review. [PDF]

Trials
Ndungu A, Sprange K, Nixon ER, Mitchell EJ.   +3 more
europepmc   +1 more source