Results 161 to 170 of about 583,608 (316)

Consumer Adoption of Internet of Things

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.
ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Bernardo Frantz, Jean Carlos de Oliveira Rosa, Mohd Azhar   +6 more
wiley   +1 more source

Assessing the Impact of Online Advertising Towards Domestic Travel Intention: In the Face of COVID-19 Pandemic

, 2021
Ekanayake E, Fernando I.
europepmc   +1 more source

Online advertising and marketing claims by providers of proton beam therapy: are they guideline-based? [PDF]

Radiat Oncol, 2018
Corkum MT, Liu W, Palma DA, Bauman GS, Dinniwell RE, Warner A, Mishra MV, Louie AV.   +7 more
europepmc   +1 more source

Advertising Effectiveness in Social Media-Comparing the Differences between Online Slang in Generation Y and Z

, 2020
廖國亨
openalex   +1 more source

Technologies of hope: techniques of the online advertising of stem cell treatments [PDF]

, 2011
Alan Petersen, Kate Seear
openalex   +1 more source

The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well‐Being

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 632-654, March 2025.
ABSTRACT Existing research examines the relationship between personal life shocks and financial well‐being primarily through the lens of objective markers of the individual's financial situation (e.g., liquidity). Little attention has been paid to the relative roles of these objective markers and more intuitive or affect‐based factors in how an ...
Jordan Bell, Jesse Jurgenson, Dee Warmath   +2 more
wiley   +1 more source

Brain activity patterns induced by interrupting the cognitive processes with online advertising. [PDF]

Cogn Process, 2017
Rejer I, Jankowski J.
europepmc   +1 more source

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising. [PDF]

Front Psychol, 2017
Guixeres J, Bigné E, Ausín Azofra JM, Alcañiz Raya M, Colomer Granero A, Fuentes Hurtado F, Naranjo Ornedo V.   +6 more
europepmc   +1 more source