Results 291 to 300 of about 583,608 (316)
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Online advertisement campaign optimisation
International Journal of Services Operations and Informatics, 2007Like any marketing campaigns, online advertisement campaigns need to be monitored, analyzed and optimized. It is more so for online campaigns because online advertisements are usually sold in auction style. Prices can change very dynamically; the creatives, the landing pages and the targeting profiles can all be changed frequently to improve the ...
Weiguo Liu +3 more
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2018
This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
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This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
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Is Online Newspaper Advertising Cannibalizing Print Advertising?
SSRN Electronic Journal, 2013During the past decade, the newspaper industry experienced significant erosion of revenues, predominantly in print advertising. The concomitant increase in the less rewarding online advertising has been unable to make up for this loss. As a result, for every $1 increase in online advertising between 2005 and 2011, newspapers lost $22 in print ...
Shrihari Sridhar +1 more
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Online Advertising Intermediary
International Journal of Online Marketing, 2014Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage.
Payam Hanafizadeh +2 more
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2016
While the Internet was used to deliver advertising messages earlier, it was only after it was turned over to largely commercial funding in 1995 that Internet advertising began a still continuing period of rapid revenue growth. Research focused on online advertising has grown apace and, while this interest did not develop entirely overnight, recent ...
Wenjuan Ma, Steven S. Wildman
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While the Internet was used to deliver advertising messages earlier, it was only after it was turned over to largely commercial funding in 1995 that Internet advertising began a still continuing period of rapid revenue growth. Research focused on online advertising has grown apace and, while this interest did not develop entirely overnight, recent ...
Wenjuan Ma, Steven S. Wildman
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Transforming Online Advertising
Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, 2018Online advertising becomes more and more economically important, as it enables several Internet-based services and provides firms with the possibility to globally reach a broad range of consumers. Despite its huge significance, the whole industry is currently exposed to severe challenges concerning the ad delivery process, as click-through rates are ...
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Online Advertising vs. Offline Advertising
2012In this chapter, the authors first study the differences between traditional advertising and Internet advertising by focusing on their implicit meaning. Next, the consumer’s elaboration model and consumer’s involvement model that are applicable both in traditional and modern media are discussed.
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2007
Accurate and consistent metrics are critical for determining online advertising effectiveness and for the growth of online advertising spending. There are a variety of ways to measure online advertising effectiveness, and this chapter explains common online advertising metrics to measure effectiveness such as page impressions, ad impressions, clicks ...
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Accurate and consistent metrics are critical for determining online advertising effectiveness and for the growth of online advertising spending. There are a variety of ways to measure online advertising effectiveness, and this chapter explains common online advertising metrics to measure effectiveness such as page impressions, ad impressions, clicks ...
openaire +1 more source
2006
This article discusses illegitimate activities associated with online promotion activities, specifically those related to click-through fraud. Whether one is starting a new brick-and-mortar restaurant, managing a charity organization, or building an online information portal, prospective customers, donors, or users must be informed, persuaded, and ...
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This article discusses illegitimate activities associated with online promotion activities, specifically those related to click-through fraud. Whether one is starting a new brick-and-mortar restaurant, managing a charity organization, or building an online information portal, prospective customers, donors, or users must be informed, persuaded, and ...
openaire +1 more source