Results 281 to 290 of about 9,784,342 (298)

Consumer Attitudes Toward Online Advertising: The Moderating Role of Personality

Journal of Promotion Management, 2017
Nizar Souiden
exaly  

Online advertising

2023
openaire   +1 more source

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, 2013
Michael Braun, Wendy Moe
exaly  

Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities

Journal of Interactive Advertising, 2009
Fue Zeng
exaly  

Online Advertising

2009
openaire   +1 more source

Online Advertising

2003
openaire   +1 more source

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Marketing Science, 2015
Maik Eisenbeiß, Alexander Bleier
exaly  

Online Advertising

2005
openaire   +1 more source

Assessing Beliefs, Attitudes, and Behavioral Responses Toward Online Advertising in Three Countries

International Business Review, 2010
exaly  

Online Advertising

2004
openaire   +1 more source