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Is Online Newspaper Advertising Cannibalizing Print Advertising?
SSRN Electronic Journal, 2013During the past decade, the newspaper industry experienced significant erosion of revenues, predominantly in print advertising. The concomitant increase in the less rewarding online advertising has been unable to make up for this loss. As a result, for every $1 increase in online advertising between 2005 and 2011, newspapers lost $22 in print ...
Shrihari Sridhar +1 more
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2018
This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
openaire +1 more source
This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
openaire +1 more source
Online advertisement campaign optimisation
International Journal of Services Operations and Informatics, 2007Like any marketing campaigns, online advertisement campaigns need to be monitored, analyzed and optimized. It is more so for online campaigns because online advertisements are usually sold in auction style. Prices can change very dynamically; the creatives, the landing pages and the targeting profiles can all be changed frequently to improve the ...
Weiguo Liu +3 more
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Effective Online Advertising Strategy
2020The Internet has changed the way people, organizations and institutions communicate. Accordingly, advertising planning is undergoing a dramatic change from traditional ATL communication tools such as newspapers and magazines to non-traditional BTL tools such as mobile and Internet marketing.
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Online Advertising Security: Issues, Taxonomy, and Future Directions
IEEE Communications Surveys and Tutorials, 2021Mauro Conti +2 more
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Online Behavioral Advertising: An Integrative Review
Journal of Marketing Communications, 2021Kaan Varnali
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A Survey of Online Video Advertising
Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery, 2023Jianghong Ma, Xiangyu Mu
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