Results 261 to 270 of about 583,886 (291)

Online advertising

2023
openaire   +1 more source

Relating Online, Regional, and National Advertising to Firm Value

Journal of Marketing, 2016
Shrihari Sridhar, Frank Germann, Charles Kang   +2 more
exaly  

Exploring how consumers cope with online behavioral advertising

International Journal of Advertising, 2017
Chang-Dae Ham
exaly  

When Does Retargeting Work? Information Specificity in Online Advertising

Journal of Marketing Research, 2013
Anja Lambrecht
exaly  

Online Advertising

2009
openaire   +1 more source

Online Display Advertising: Targeting and Obtrusiveness

Marketing Science, 2011
Avi Goldfarb
exaly  

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Journal of Marketing, 2014
Jan H Schumann, Florian von Wangenheim
exaly  

Online Advertising

2005
openaire   +1 more source

Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities

Journal of Interactive Advertising, 2009
Fue Zeng, Li Huang, Wenyu DOU
exaly  

Predicting trust in online advertising with an SEM-artificial neural network approach

Expert Systems With Applications, 2020
Leong Lai-Ying, Teck-Soon Hew, Keng-Boon Ooi   +2 more
exaly