Results 241 to 250 of about 5,919 (259)

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, 2013
Michael Braun, Wendy W Moe
exaly  

Consumer Attitudes toward Online Advertising: The Moderating Role of Personality

Journal of Promotion Management, 2017
Nizar Souiden
exaly  

Online advertising

2023
openaire   +1 more source

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Marketing Science, 2015
Alexander Bleier, Maik Eisenbeiß
exaly  

Media multitasking and the effectiveness of combining online and radio advertising

Computers in Human Behavior, 2011
Hilde A M Voorveld
exaly  

Online Advertisement

International Journal of Scientific Research, 2012
openaire   +1 more source

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance

Marketing Science, 2014
Shyam Gopinath, Jacquelyn S Thomas, Lakshman Krishnamurthi   +2 more
exaly  

Online Advertising

2009
openaire   +1 more source

The Effects of Animation and Format on the Perception and Memory of Online Advertising

Journal of Interactive Marketing, 2010
Jaana Simola, Anssi Öörni
exaly  

Online Advertising

2003
openaire   +1 more source