Results 221 to 230 of about 5,919 (259)
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The effects of online advertising
Communications of the ACM, 2007Consumers' first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.
Scott McCoy +3 more
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Learning in Online Advertising
Marketing Science, 2019This paper investigates how incentives to learn ad performance affect the advertisers’ bidding strategies, as well as the publisher’s optimal mechanism.
W. Jason Choi, Amin Sayedi
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Online Advertising as Passive Search
SSRN Electronic Journal, 2021Standard search models assume that consumers actively decide on the order, identity, and number of products they search. We document that online, a large fraction of searches happen in a more passive manner, with consumers merely reacting to online advertisements that do not allow them to choose the timing or the identity of products to which they ...
Raluca M. Ursu +2 more
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Is Online Newspaper Advertising Cannibalizing Print Advertising?
SSRN Electronic Journal, 2013During the past decade, the newspaper industry experienced significant erosion of revenues, predominantly in print advertising. The concomitant increase in the less rewarding online advertising has been unable to make up for this loss. As a result, for every $1 increase in online advertising between 2005 and 2011, newspapers lost $22 in print ...
Shrihari Sridhar +1 more
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Online advertisement campaign optimisation
International Journal of Services Operations and Informatics, 2007Like any marketing campaigns, online advertisement campaigns need to be monitored, analyzed and optimized. It is more so for online campaigns because online advertisements are usually sold in auction style. Prices can change very dynamically; the creatives, the landing pages and the targeting profiles can all be changed frequently to improve the ...
Weiguo Liu +3 more
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2018
This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
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This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
openaire +1 more source
Exclusive Placement in Online Advertising
Marketing Science, 2018A recent development in online advertising has been the ability of advertisers to have their ads displayed exclusively on (a part of) a web page. We study this phenomenon in the context of both sponsored search advertising and display advertising.
Amin Sayedi +2 more
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Synergy and antagonism in online advertising
Proceedings of the 3rd IEEE/ACM International Conference on Big Data Computing, Applications and Technologies, 2016An advertising campaign is usually composed of a series of coordinated advertisements, with various formats and delivered through different media channels. Several existing studies have attempted to measure the individual contribution of related advertisements in a campaign, resulting in rule-based and data-driven multi-touch attribution models ...
Jie Hou, Ya Zhang 0002, Xiao Gu 0001
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Effective Online Advertising Strategy
2020The Internet has changed the way people, organizations and institutions communicate. Accordingly, advertising planning is undergoing a dramatic change from traditional ATL communication tools such as newspapers and magazines to non-traditional BTL tools such as mobile and Internet marketing.
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Online Advertising Security: Issues, Taxonomy, and Future Directions
IEEE Communications Surveys and Tutorials, 2021Zahra Pooranian +2 more
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