Results 211 to 220 of about 9,784,342 (298)

Understanding the intention-behavior gap in brain decisions on green express packaging: An ERP study. [PDF]

PLoS One
Yan Z, Wang T, Wang S, Lyu W.
europepmc   +1 more source

When Social Media Influencers Work: A Meta‐Analysis of Brand Engagement, Behavioral Intention, and Boundary Conditions

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Wagner Junior Ladeira, Isaac Cheah, Arnold Japutra, Musarrat Shaheen   +6 more
wiley   +1 more source

Prevalence and factors associated with e-cigarette use among aspiring media professionals: A cross-sectional survey at a vocational college. [PDF]

Tob Induc Dis
Li C, Zhang M, Zhao J, Zhao A, Ye J, Zhao Y, Hou X.   +6 more
europepmc   +1 more source

From Conspicuous to Conscious Consumption: A Cross‐Cultural Study of Motivation, Self‐Congruity and Luxury Rentals

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The luxury market is shifting from conspicuous to conscious consumption, with access‐based consumption such as luxury rental having gained momentum as an alternative retail channel. Drawing on Self‐Determination Theory, this study investigates how sustainability motivation (intrinsic) and social recognition motivation (extrinsic) influence ...
Mingzhou Yu, Fang Liu, Rachel Andrawes, Steve D'Alessandro   +3 more
wiley   +1 more source

Effectiveness of advertising complaint mechanisms in South Africa: Public health implications and regulatory gaps. [PDF]

PLOS Glob Public Health
Mahomedy S, Nzimande N, Goldstein S.
europepmc   +1 more source

Dynamic Capabilities for Real‐Time Customer Segmentation: Insights From a Sequential Mixed‐Methods Study

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Conventional approaches to customer segmentation, static and retrospective by nature, fail to adequately capture rapid consumer shifts in dynamic market environments. Drawing from dynamic capabilities theory, this article reconceptualizes segmentation as an adaptive, capability‐driven practice rather than as a passive classification exercise ...
Subhajit Pahari, Weng Marc Lim, Munmun Patra, Zericho R. Marak, Anupam Bandyopadhyay   +4 more
wiley   +1 more source

From entertainment to persuasion: how attitudes toward advertising shape responses to brand placement and television advertising. [PDF]

Front Psychol
Li L.
europepmc   +1 more source

From Need to Deed: A Concrete Construal Account of Need‐Based Object Valuation

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Need‐based object valuation is when consumers place greater valuations on objects that fulfill their needs. Despite its pervasiveness as a consumer behavior phenomenon, the psychological drivers behind it are not fully understood. This research examines concrete construal level as one mechanism of need‐based object valuation.
Anthony Salerno, Cony M. Ho, Frank R. Kardes, Steven S. Posavac   +3 more
wiley   +1 more source

Are we <i>Lovin' It</i>? A single blind randomised controlled trial to investigate the influence of high in fats, salt and sugar food brand advertising on cognitive, affective and behavioural intention outcomes in UK adults. [PDF]

Public Health Nutr
Ferneyhough C, Evans RK, Finlay A, Jenner K, Boyland E.   +4 more
europepmc   +1 more source

Beyond the Classroom at Dallas College: Documenting a Framework for Student Parents’ College Success

New Directions for Community Colleges, EarlyView.
ABSTRACT Student parents make up a substantial share of community college enrollment, yet the support that exists is often dispersed across offices. In this article, we review and summarize research on the importance of student services for community college student parents.
Xiaodan Hu, Sayeeda Jamilah, Frank Fernandez   +2 more
wiley   +1 more source