Results 231 to 240 of about 5,919 (259)

Online behavioral advertising: An integrative review

Journal of Marketing Communications, 2021
Kaan Varnali
exaly  

Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising

Journal of Marketing Communications, 2022
Claire M Segijn, Iris Van Ooijen
exaly  

Online Advertising

2022
Carlos Flavián, Alfredo Pérez-Rueda
openaire   +1 more source

The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation

Telematics and Informatics, 2021
Amir Zaib Abbasi, Umair Rehman, Ali Hussain   +2 more
exaly  

Prioritised Moderation for Online Advertising

2023 IEEE/CVF Conference on Computer Vision and Pattern Recognition Workshops (CVPRW), 2023
Phanideep Gampa, Akash Anil Valsangkar, Shailesh Choubey, Pooja A   +3 more
openaire   +1 more source

Exploring how consumers cope with online behavioral advertising

International Journal of Advertising, 2017
Chang-Dae Ham
exaly  

Effects of online advertising format and persuasion knowledge on audience reactions

Journal of Marketing Communications, 2012
Eva A Van Reijmersdal
exaly  

Relating Online, Regional, and National Advertising to Firm Value

Journal of Marketing, 2016
Shrihari Sridhar, Frank Germann, Charles Kang   +2 more
exaly  

Pricing Models for Online Advertising: CPM vs. CPC

Information Systems Research, 2012
Kursad Asdemir, Nanda Kumar, Varghese S Jacob   +2 more
exaly  

When Does Retargeting Work? Information Specificity in Online Advertising

Journal of Marketing Research, 2013
Anja Lambrecht, Catherine Tucker
exaly