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Analyzing the (In)Accessibility of Online Advertisements
Proceedings of the 2024 ACM on Internet Measurement ConferenceChristina Yeung +2 more
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There, but Invisible: Warning Messages in Czech Gambling Advertising during Football Broadcasts.
Eur Addict ResKovařík F, Sharman S, Fiedor D.
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Online Advertising Intermediary
International Journal of Online Marketing, 2014Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage.
Payam Hanafizadeh +2 more
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Externalities in online advertising
Proceedings of the 17th international conference on World Wide Web, 2008Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisement, is independent of other advertisements served alongside it in the same session.
Arpita Ghosh, Mohammad Mahdian
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The effects of online advertising
Communications of the ACM, 2007Consumers' first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.
Scott McCoy +3 more
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Learning in Online Advertising
Marketing Science, 2019This paper investigates how incentives to learn ad performance affect the advertisers’ bidding strategies, as well as the publisher’s optimal mechanism.
W. Jason Choi, Amin Sayedi
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Online banner advertisement scheduling for advertising effectiveness
Computers & Industrial Engineering, 2020Abstract Online banner advertisement, which is the most common form of web advertising, has been catching the eye of online users. It is important for online advertisement publishers to schedule advertisements to maximize advertising effectiveness, which might be a predicted value of click-through-rate.
Gwang Kim, Ilkyeong Moon
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Online Advertising as Passive Search
SSRN Electronic Journal, 2021Standard search models assume that consumers actively decide on the order, identity, and number of products they search. We document that online, a large fraction of searches happen in a more passive manner, with consumers merely reacting to online advertisements that do not allow them to choose the timing or the identity of products to which they ...
Raluca M. Ursu +2 more
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