Results 81 to 90 of about 13,074 (347)
Consumer’s Participation on Brand Pages on Facebook
Management Dynamics in the Knowledge Economy, 2014 The focus of this study is to analyze consumer’s participation and communication in the online brand communities on Facebook. This type of brand community represents a subgroup of virtual communities, which is known as communities of consumption or fan ...
Bianca MITU, Diego Oswaldo Camacho VEGA
doaj
The impact of social media based brand communities on brand trust in tourism industry [PDF]
Marketing i Menedžment Innovacij, 2016 Building and maintaining brand trust has long been a major concern for marketers. One of the latest marketing concepts is social media based marketing. With the widespread use of social media, a group of marketers decided to make a linkage between social
A. Khanlari, N. Hajiheidari, M. Farhang
doaj
BRAND COMMUNICATION IN THE ONLINE ENVIRONMENT
SERIES V - ECONOMIC SCIENCES, 2020 The term " brand " is becoming more and more popular among consumers, due to their growing desire to buy a reliable product, which has created a history around it and whose reputation ensures guaranteed comfort, utility and satisfaction A brand emphasizes social status and increases the image of a product on the market In this paper we will focus on ...
openaire +1 more source
Towards Defect Phase Diagrams: From Research Data Management to Automated Workflows
Advanced Engineering Materials, EarlyView.A research data management infrastructure is presented for the systematic integration of heterogeneous experimental and simulation data required for defect phase diagrams. The approach combines openBIS with a companion application for large‐object storage, automated metadata extraction, provenance tracking and federated data access, thereby supporting ...
Khalil Rejiba +5 more
wiley +1 more source
Advanced Engineering Materials, EarlyView.Knowledge‐based atomistic workflows are presented for mechanical and thermodynamic properties. By coupling modular simulations with ontology‐aligned metadata and provenance, Fe case studies on elastic behavior, defects, thermal properties, and Hall–Petch strengthening reveal how FAIR, queryable, and reusable simulation data can be generated. Mechanical
Abril Azócar Guzmán +5 more
wiley +1 more source
, 2017 To gain a better understanding of online brand communities, this study has examined why people joined in online brand communities and whether there were some differences in the motivations of Internet users based on different cultures.
McMillan, Sally J. +3 more
core +1 more source
The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour
Malaysian Management Journal, 2016 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
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The influence of vlogging communities on brand image and loyalty [PDF]
The Retail and Marketing Review, 2019 The purpose of this paper is to explore the influence of vlogging communities on brand image and brand loyalty for colour cosmetics among Generation Y women. The study followed a qualitative approach.
S Pillay, Prof M Mpinganjira
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Advanced Functional Materials, EarlyView.Electrochemical etching provides an eco‐friendly alternative to hazardous HF methods for MXene production. This approach facilitates the selective isolation of the A‐layer from MAX phases with tunable surface terminations. Controlling voltage, electrolytes, temperature, and duration enables the optimal structural integrity. Nevertheless, existing scale
Jagdeep Singh +4 more
wiley +1 more source
Motivation, engagement, attitudes and buying intent of female Facebook users
Acta Commercii, 2016 Orientation: This research examined the influence of motives and engagement on brand attitudes and the influence thereof on buying intentions in the context of online social media brand communities.
Irene le Roux, Tania Maree
doaj +1 more source