Results 121 to 130 of about 12,318 (262)
Asian Management and Business ReviewAcademic interest in understanding the impact of user-generated content (UGC) on consumer behavior in digital marketing has grown exponentially. However, we know little about the effect of UGC on customers’ online purchase intention from developing ...
Md. Ashraful Islam +3 more
doaj +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci +4 more
wiley +1 more source
The Impact of Influencers on Online Purchase Intent
, 2017 Purpose: The purpose of this thesis is to explore the features that an influencer possesses or should possess and their impact on online purchasing intent for consumers. Method: Results were derived from two focus groups interviews with 12 different consumers from various countries.
Lisichkova, Nadezhda, Othman, Zeina
openaire +1 more source
Food Tastes in the United States: Convergence or Divergence?
Agribusiness, EarlyView.ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley +1 more source
THE INFLUENCE OF E-WOM AND E-SERVQUAL ON PURCHASE INTENTION : THE MEDIATING ROLE OF BRAND TRUST
Indonesian Interdisciplinary Journal of Sharia EconomicsThis investigation examines how electronic word-of-mouth (e-WOM) and electronic service quality (e-servqual) influence purchase intention through brand trust as a mediating variable, focusing on Rumah Undangan.id, a digital invitation SME on Shopee ...
Agustina Agustina, Suhada Suhada
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe +2 more
wiley +1 more source
Journal the WinnersThis study aims to examine the role of product belief as a mediating variable in the influence of live streaming and consumer ethnocentrism on online purchase intention on local male skincare in the TikTok application. The male segment is a segment that
Nuzul Hidayat +2 more
doaj
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
Agribusiness, EarlyView.ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)This study investigates the influence of content marketing and online customer reviews on consumers’ purchase intention toward Hanasui beauty products among followers of the TikTok account @officialhanasui.
Juita L D Bessie, Diana A N Obe
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source