Relationships between brand awareness and online word-of-mouth: An example of online gaming community [PDF]
[[abstract]]With the increasing popularity of broadband networks, the online game market is becoming more mature. One of the most popular online games, World of WarCraft, has more than ten million global members, making it the largest massive multiplayer
Liao, Shu-hsien
core +1 more source
The (Missing) Relation between Acquisition Announcement Returns and Value Creation
ABSTRACT Cumulative abnormal returns (CARs) computed around acquisition announcements are widely considered to be market‐based assessments of expected value creation. We show, however, that announcement returns do not correlate with commonly used and new measures of ex post outcomes. A simple characteristics‐based model using standard information known
ITZHAK BEN‐DAVID +3 more
wiley +1 more source
repurchase intention through customer satisfaction and trust. Data obtained through questionnaires to 100 respondents through purposive sampling for Internet users in Denpasar who have ever bought fashion products through online at least twice in six ...
Ni Putu Widantari Suandana +2 more
doaj
Kemajuan teknologi dan internet telah mendorong perubahan besar dalam strategi pemasaran, terutama melalui media sosial. Meudeng Pangus, toko yang menjual busana adat Bali, menghadapi tantangan dalam meningkatkan penjualan online meskipun telah ...
Anak Agung Istri Agung Chandrika Dewi +1 more
doaj +1 more source
Effects of user experience on user resistance to change to the voice user interface of an in‑vehicle infotainment system: Implications for platform and standards competition [PDF]
This study examines the effects of user experience on user resistance to change—particularly, on the relationship between user resistance to change and its antecedents (i.e.
Kim, Dong-Hyu, Lee, Heejin
core +1 more source
Breakthrough Innovation Under Fire: Hedge Fund Activism and Firms' Mitigation Strategies
ABSTRACT Literature suggests that hedge fund activism is the most potent form of shareholder activism, often pressuring firms to prioritize shareholder value at the expense of innovation. Using a panel dataset of 302 listed U.S. firms with 2007 firm‐year observations from 2008 to 2020, we explore this dynamic in the context of technology‐ and market ...
David Bendig +3 more
wiley +1 more source
PENGARUH PROMOSI DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN ULANG PADA ONLINE SHOP MIULAN HIJAB [PDF]
This research was motivated by the competition in muslim fashion world business that become more intense with the development of information and communication technology.
ABDILLAH, Tietho Adam +1 more
core
ABSTRACT The corporations that produce and profit from ultra‐processed foods (UPFs), and the regulatory conditions under which they operate, have been major contributors to the global rise of obesity and noncommunicable diseases. The aim was to map the drivers and feedback systems of the product design and marketing domains of the UPF system and to ...
Joshua Clark +7 more
wiley +1 more source
Motivation: The COVID pandemic has significantly increased online transactions. Numerous consumers have moved toward online ordering because of the risk of potential health hazards associated with the COVID pandemic.
Mahamudul Hasan, Md. Maqbul Hossain
doaj +1 more source
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG (Studi pada Toko Online “Shopastelle” Semarang) [PDF]
This study was conducted at online store called Shopastelle, which is located in Semarang. The purpose of this study is to analyze the effect of product quality, quality of service, price and customer satisfaction as well as the impact on repurchase ...
ARSYANTI, Nuri Mahdi +1 more
core

