Results 1 to 10 of about 17,596,944 (314)
“Scapegoat” for Offline Consumption: Online Review Response to Social Exclusion [PDF]
Frontiers in Psychology, 2021 Previous research has mostly focused on Internet use behaviors, such as usage time of the Internet or social media after individuals experienced offline social exclusion.
Shichang Liang +5 more
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What Makes an Online Review More Helpful: An Interpretation Framework Using XGBoost and SHAP Values
Journal of Theoretical and Applied Electronic Commerce Research, 2020 Online product reviews play important roles in the word-of-mouth marketing of e-commerce enterprises, but only helpful reviews actually influence customers’ purchase decisions.
Yuan Meng +3 more
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THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH
Jurnal Ilmu Keluarga dan Konsumen, 2022 Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be
Cep Abdul Baasith Wahpiyudin +8 more
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Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention [PDF]
Journal of Information Technology Management, 2023 Online reviews play a crucial role in the consumer decision-making process in the glamping industry. Some reviews are misleading; therefore, users need to identify credible reviews to form objective opinions.
Elmira Djafarova, Laura Geere BA
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Online User Review Analysis for Product Evaluation and Improvement
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Traditional user research methods are challenged for the decision-making in product design and improvement with the updating speed becoming faster, considering limited survey scopes, insufficient samples, and time-consuming processes. This paper proposes
Cheng Yang +6 more
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I can’t believe online. A study on how negative reviews move online shoppers to offline channel
Asia Marketing Journal, 2022 Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there?
Hyo-jeong Kim, Sang man Han
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Applied Sciences, 2023 In the context of the continuous development of e-commerce platforms and consumer shopping patterns, online reviews of goods are increasing. At the same time, its commercial value is self-evident, and many merchants and consumers manipulate online ...
Jiani Hou, Aimin Zhu
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Zbornik Radova: Geografski institut "Jovan Cvijić", 2023 User-generated content (UGC) is increasing, so it is critical to clearly understand what customers think about the positive and negative aspects of specific goods. Such information is crucial for customers as well as for businesses.
Jelena Tepavčević +2 more
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International Journal of Social Science and Religion, 2023 Tiket.com is an Online Travel Agent (OTA) that provides online hotel bookings. This study aims to analyze the effect of visual presentation and online reviews on hotel booking intention on the Tiket.com application.
Shiffa Intania Wardianti +1 more
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SCRIPTed: A Journal of Law, Technology & Society, 2004 A French court has ruled against Google France in an intellectual property dispute, saying the company infringed trademark laws for allowing advertisers to combine their text notices to trademarked search terms.
Cédric Manara
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