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Online Reviews

Journal of Travel Research, 2014
Online reviews have become one of the most influential information sources for consumer decision making. The current research aims to contribute to our understanding of the following question: When consumers are faced with multiple online reviews with mixed information, do they turn to various peripheral factors in order to form their prepurchase ...
Lu Zhang   +2 more
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Poor online reviews

British Dental Journal, 2022
A, Venugopal, C-F, Keles
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Online Reviewer Engagement

Journal of Service Research, 2016
Consumers who generate online reviews provide a vital information service for the buying public, influencing nearly half of all purchase decisions. This study focuses on factors that motivate online reviewer engagement (ORE). ORE is a contextually dependent psychological state characterized by varying degrees of altruistic and egoistic market-helping ...
Mathwick, Charla, Mosteller, Jill
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Online reviews

BDJ In Practice, 2022
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