Results 221 to 230 of about 480,046 (325)
Decoding Food Labels: How and Why Labels Influence Consumers' Responses
Psychology &Marketing, EarlyView.ABSTRACT Consumers make hundreds of food‐related decisions daily, often relying on labels to guide their choices. While extensive research has examined whether food labels are effective and which label types outperform others, limited work has explained how and why labels influence consumers' responses.
Ana Tereza Delapedra +3 more
wiley +1 more source
The impact of AR online shopping experience on customer purchase intention: An empirical study based on the TAM model. [PDF]
PLoS OneGuo C, Zhang X.
europepmc +1 more source
Neural Signature of Buying Decisions in Real-World Online Shopping Scenarios - An Exploratory Electroencephalography Study Series. [PDF]
Front Hum Neurosci, 2021 Horr NK, Han K, Mousavi B, Tang R.
europepmc +1 more source
Shopping missions in online grocery shopping
This study introduces a novel mission-based model for segmenting consumers in the online grocery market, leveraging extensive transaction data from a leading U.S. supermarket chain. Utilizing BERTopic modeling, we analyze shopping basket compositions to identify distinct consumer shopping missions. Our methodology uncovers fifteen unique missions, each
Pocsay, Marc Enrico +2 more
openaire +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Energy labels help consumers understand the environmental impact of products. This drives consumer behavior. Knowing how label features are perceived can thus have important implications for design, policy, and management. Energy labels contain different design features that convey information about the range of available energy classes.
Emil Skog, Patrik Sörqvist
wiley +1 more source
GATI-RS model using Bi-LSTM and multi-head attention mechanism to enhance online shopping experience for the elderly with accurate click-through rate prediction. [PDF]
PeerJ Comput SciLiu Y +4 more
europepmc +1 more source
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access
Psychology &Marketing, EarlyView.ABSTRACT We introduce Digital Technology Captivity (DTC), a form of consumer vulnerability that arises when digital technologies become the mandatory gateway to essential services. When access is tied to systems that feel unfamiliar, complex, or intimidating—and when preferred alternatives are limited—consumers may experience heightened vulnerability ...
Carolyn Wilson‐Nash +4 more
wiley +1 more source