Results 211 to 220 of about 4,882 (287)

Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study aimed to develop the Korean Consumption Emotion List (KCEL), a contemporary scale for measuring discrete consumption emotions. While consumers increasingly seek emotional value in consumption, existing scales developed decades ago in Western contexts may not fully capture modern consumer emotions.
Dahye Han
wiley   +1 more source

Operational Semantics for PBC with Asynchronous Communication

open access: green, 2002
Raymond Devillers   +4 more
openalex   +1 more source

Consumers' Responses to Placed Brands in 360° Video: The Impacts of Perceived Control and Presence, Moderated by Immersion

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study focuses on product placement and examines its effectiveness in 360° video, considering its role as a digital asset. It is the first to research the influences of perceived control and presence in 360° video on consumers' cognitive, affective, and conative responses under two different immersion conditions (a 2D computer monitor vs ...
Jani Pavlič   +2 more
wiley   +1 more source

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