Results 121 to 130 of about 11,457 (252)
Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention. [PDF]
Zhang X, Yang P, Guo C, He P.
europepmc +1 more source
Glocal Regenerative Viticulture: Exploring Sustainable Winemaking Strategies in Europe
ABSTRACT The global wine industry is transforming due to climate change challenges. Glocalization is increasingly relevant in winemaking, where geographical and cultural diversity requires context‐specific solutions in the existing sustainability spectrum in viticulture.
Aleksandra N. Volkova +4 more
wiley +1 more source
BanglaEcomReviewCorpus: A dataset for e-commerce product review sentiment analysis. [PDF]
Ayman U +4 more
europepmc +1 more source
ABSTRACT Food waste poses escalating environmental costs and economic losses, with near‐expiration‐date bias limiting the effectiveness of discount‐based waste‐reduction initiatives. This study examines how expiration‐date cues, interacting with consumer identity, shape responses to discounted meat products through emotional and neural mechanisms in ...
Muni Ni‐Ying +3 more
wiley +1 more source
ABSTRACT This study examines how socio‐demographic variables are associated with postexposure responses to a social marketing campaign promoting the United Nations (UN) Sustainable Development Goals. Perceived effectiveness was measured using four indicators which participants assessed after viewing a video: attitudes toward (a) the advertisement, (b ...
Begoña Grijalvo +2 more
wiley +1 more source
Artificial Intelligence for the Food Industry. [PDF]
Hussain MA, Karim A.
europepmc +1 more source
ABSTRACT In the Chinese kimchi industry, manufacturers employ product names, photographs, and logistical strategies to promote their kimchi's “Koreanness.” So, what makes their kimchi “Korean,” and how does its Koreanness formulate kimchi's commodity value?
Heangjin Park
wiley +1 more source
Online shopping motivations and behavioral heterogeneity of digital nomads in livestream e-commerce: the moderating role of celebrity worship. [PDF]
Sun B, Ke W.
europepmc +1 more source
Strategic framing of novel ideas: How contestation shapes the evolution of novelty
Abstract Research Summary Entrepreneurs use strategic framing to gain support for their novel ventures, products, and services. A key challenge entrepreneurs face is that audiences often contest frames that introduce novel ideas, especially when these ideas disrupt audiences' mental and business models.
Janina Klein +2 more
wiley +1 more source

