Results 91 to 100 of about 4,606 (284)

Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley   +1 more source

Composition Methodology of Optical Illusion Design

open access: yes, 2012
Optical illusions cause emotional surprise due to the visual experience gap between visual cognition and the actual state. Knowing the organization and layout of objects in optical illusions is important and valuable to turn a design concept of picture ...
Wang, Regina W.Y., Wang, Chiung-Fen
core  

The Brand‐New Overestimation Effect: Materialism and Identity Misforecasting As Cognitive Barriers to Second‐Hand Consumption

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite the rise of circular fashion, buying brand‐new garments remains the societal norm. This research identifies a cognitive bias hindering sustainable consumption: identity misforecasting, by which consumers mispredict how much a brand‐new purchase will enhance their identity.
Olaya Moldes   +2 more
wiley   +1 more source

Commentary: Beware of Optical Illusion of the Alar Base in Unilateral Cleft Lip Nasal Deformity. [PDF]

open access: yesPlast Reconstr Surg Glob Open, 2021
Knight RJ   +3 more
europepmc   +1 more source

Optical illusion by scattering light manipulated with a spatial light modulator

open access: yes, 2018
We introduce an optical illusion method by transforming the object light into a designed illusion image with a spatial light modulator and a scattering medium. Both theoretical and experimental results show the method to be robust and easy-to-use.
He, Hexiang, Wong, Kam Sing
core   +2 more sources

Error Traps in Pediatric Neuromuscular Block

open access: yesPediatric Anesthesia, EarlyView.
ABSTRACT Background Neuromuscular blocking agents are essential for safe pediatric anesthesia but remain a frequent source of preventable morbidity when misused, inadequately monitored, or incompletely reversed. Children, particularly neonates and infants, are especially vulnerable to residual neuromuscular block due to developmental pharmacological ...
Gabriel Soares de Sousa   +5 more
wiley   +1 more source

“Votre cerveau ébranlé ne croit que ce qu’on lui fait voir”. Fantômes, fantasmes et fantasmagorie au XIXe siècle

open access: yesCahiers d’Études Germaniques, 2012
Our contribution attempts to demonstrate how phantasmagoria, an optical device that projects a medley of animated image, strongly influencing the nature of vision and perception in the 19th century, manages to transgress the border between the real and ...
Christine Schmider
doaj   +1 more source

Beware of Optical Illusion of the Alar Base in Unilateral Cleft Lip Nasal Deformity. [PDF]

open access: yesPlast Reconstr Surg Glob Open, 2021
Sakamoto Y, Miyamoyo J, Kishi K.
europepmc   +1 more source

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