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Explorations of perceived qualities of on-body interactive products
Ergonomics, 2013Users' perceptions of new forms of products depend on various product qualities. As technology becomes increasingly mobile, carrying technology products on body is becoming more commonplace. As a result, these types of products hold different meanings and intentions for users than off-body products, which may lead to new interpretations.
Armağan, Kuru, Ciğdem, Erbuğ
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Consumer Expectations, Product Performance, and Perceived Product Quality
Journal of Marketing Research, 1972This study experimentally investigated the effects on product ratings of both overstatement and understatement of product quality. Results support common marketing practice in that overstatement resulted in more favorable ratings and understatement resulted in less favorable ratings.
Richard W. Olshavsky, John A. Miller
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The impact of product‐related factors on perceived product safety
Marketing Intelligence & Planning, 2002The study investigates the impact of product‐related factors on perceived product safety. The factors examined include price, brand name, country of origin, store name, source credibility, product testing, promotion channels, discount offered and packaging.
Noel Yee‐Man Siu, Hon‐Yan Wong
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The Effect of Induced Priming on Product Perceived Usability
2011The usability testing by users have considered as an important process in the development of a product. However, users do not always judge rationally in the context of the evaluation. Two experiments were carried out to investigate the effect of induced priming on perceived usability evaluation.
Jihyun Kim 0006 +2 more
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Perceived Similarities and Preferences for Consumer Electronics Products
Personal and Ubiquitous Computing, 2002A Swedish sample of 36 people judged the similarities of 20 objects, primarily information appliance products and services sometimes called consumer electronics, but also some common non-technological products. Multidimensional scaling showed that the choices of the participants were formed as three main regions: telephone services, luxuries of life ...
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The Effect of Perceived Hedonic Quality on Product Appealingness
International Journal of Human-Computer Interaction, 2001Usability can be broadly defined as quality of use. However, even this broad definition neglects the contribution of perceived fun and enjoyment to user satisfaction and preferences. Therefore, we recently suggested a model taking "hedonic quality" (HQ; i.e., non-task-oriented quality aspects such as innovativeness, originality, etc.) and the ...
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Perceived value of the purchase of a tourism product
Tourism Management, 2006Abstract Perceived value is a subjective construct that varies between customers, between cultures and at different times. This appreciation conceives perceived value as a dynamic variable, experienced before purchase, at the moment of purchase, at the time of use, and after use.
Javier Sánchez +3 more
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Perceived Attributes of Soybean Production Technologies
Asian Journal of Agricultural Extension, Economics & Sociology, 2018The study was an “expost-facto” research carried out in Dharwad district of Karnataka State during the year 2013- 14. In Dharwad district, three taluks were selected based on the highest area under Soybean crop cultivation. The total sample size was 150.
Jamanal, S K, Sadaqath, Syed
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Modelling Perceived Quality in Fruit Products
Journal of Food Products Marketing, 2002Abstract Quality is in the eye of the beholder. Therefore, the firm's marketing strategy must be carried out by taking into consideration not only the consumers' objectively measurable needs and expectations but also their subjective perceptions as to what actually constitutes a quality product.
Ma Aranzazu Sule Alonso +2 more
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Effects of the Perceived Obsolescence on Product Evaluation
Korean Marketing Review, 2015본 연구는 소비자가 제품을 사용하면서 지각하는 진부를 기술적 진부와 심리적 진부로 구분하고, 각 진부상태에 따라 예열되는 마음가짐에 대해 살펴보았다. 더 나아가 각 진부상태에 따라 초점을 두는 신제품의 속성유형에 대해 살펴보고, 제시되는 정보의 양의 조절적 역할에 대해 밝히고자 하였다. 구체적으로 기술적 진부는 기존제품의 속성들로부터 지각되기 때문에 기술적 진부를 지각한 소비자는 하위해석수준의 마음가짐이 예열되며, 기존제품이 지닌 기술적 한계를 극복하기 위해 신제품을 맥락적인 관점에서 구체적이고 수단적 가치에 초점을 맞춰 평가할 것으로 예상하였다. 따라서 기존제품과 신제품의 공유속성인 정렬 가능한 속성의 변화에 관심을 갖고
Yong Seok Sohn, Sehoon Park, Kun Woo Yoo
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