Results 171 to 180 of about 673,868 (219)

Perceived Risk: A Synthesis

European Journal of Marketing, 1977
Discusses a conceptual framework of perceived risk consolidating and interrelating the numerous theories and research results. Adumbrates the measurement of perceived risk, consumer risk handling, risk reduction methods and consumer preference for risk reduction methods.
D.E. Stern, C.W. Lamb, D.L. MacLachlan
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Perceived Security Risk, Perceived Privacy Risk, and Perceived Trust of Mobile Payment Adopters and Non-Adopters

2022
With the COVID-19 pandemic, people have shifted to mobile payments enormously. However, cyber threats have increased simultaneously. Therefore, this chapter aims to investigate the dichotomous perceptions regarding mobile payments privacy, security, and trust within the adopter and non-adopter groups.
Narayanage Jayantha Dewasiri, K. S. S. N. Karunarathna, Aarti Saini, M. S. H. Rathnasiri   +3 more
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Perceived Control and Perceived Risk in Self-service Technology Recovery

Journal of Computer Information Systems, 2020
The widespread use of self-service technology (SST) has changed the way customers experience service and how they deal with recovery from service failure.
Nghi Thuc Le, Sally Rao Hill, Indrit Troshani   +2 more
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The Availability Heuristic and Perceived Risk

Journal of Consumer Research, 1988
Four studies using a variety of methodologies and products find that the availability heuristic (the ease with which one can bring to mind exemplars of an event) influences consumers' judgments about the likelihood of products failing. Based on past research showing that distinctiveness increases availability, a laboratory experiment (Study 1 ...
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Perceived Value: Mediating Role of Perceived Risk

Journal of Marketing Theory and Practice, 2001
The study reports the results of two experiments designed to test the role of perceived quality, perceived sacrifice, and perceived risks on consumers’ perceptions of product value.
Sanjeev Agarwal, R. Kenneth Teas
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Perceived Risk and Capital Asset Pricing

The Journal of Finance, 1978
work in stock valuation theory shows that investment risk can be depicted by several firm-determined measures such as financial and operating leverage, size, and variability of earnings per share.3 Proponents of this now traditional approach to asset pricing maintain that investment risk can be a multidimensional concept.
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An explanatory analysis of perceived risk decision weights (perceived-risk attitudes) and perceived benefit decision weights (perceived-benefit attitudes) in risk-value models

Journal of Risk Research, 2019
All decision making requires a trade-off between risks and values. While Markowitz defined risk as the variance of returns (thus reasoning that investors should consider it as undesirable), the mor...
Łukasz Markiewicz, Rafał Muda, Elżbieta Kubińska, Paweł Augustynowicz   +3 more
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Analysing Perceived Downside Risk: the Component Value‐at‐Risk Framework

European Financial Management, 2004
Abstract Multinational companies face increasing risks arising from external risk factors, e.g. exchange rates, interest rates and commodity prices, which they have learned to hedge using derivatives. However, despite increasing disclosure requirements, a firm's net risk profile may not be transparent to shareholders. We develop the ‘Component Value‐at‐
Hallerbach, Winfried G., Menkveld, Albert J.   +1 more
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The relationships among perceived quality, perceived risk and perceived product value

Journal of Product & Brand Management, 2004
Perceived value is an extremely important concept in marketing and many authors have dealt with it in recent years. In Slovenia perceived value of product is a rather neglected aspect of the research. Moreover, nobody has empirically researched the impact of individual factors on perceived value of a product.
Boris Snoj, Aleksandra Pisnik Korda, Damijan Mumel   +2 more
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Perceived Risk of Colorectal Cancer: Sources of Risk Judgments

Cancer Epidemiology, Biomarkers & Prevention, 2007
AbstractPerceived risk of disease plays a key role in health behaviors, making it an important issue for cancer-preventive behavior research. This study describes studies using complimentary methodologies to investigate the determinants of perceived risk of developing colorectal cancer.
Kathryn A, Robb, Anne, Miles, Jane, Wardle   +2 more
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