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Risk assessed and risk perceived
Nature, 1981Societal Risk Assessment: How Safe is Safe Enough? Edited by R.C. Schwing and W.A. Albers Jr. Pp.363. (Plenum: 1980.) $29.50, £18.59.
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Management Science, 1999
Based on our previous work on the standard measure of risk, this paper presents two classes of measures for perceived risk by decomposing a lottery into its mean and standard risk. One of the classes of our risk measures presumes that there is no risk when there is no uncertainty involved, and the other allows different degenerate lotteries to be ...
Jianmin Jia +2 more
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Based on our previous work on the standard measure of risk, this paper presents two classes of measures for perceived risk by decomposing a lottery into its mean and standard risk. One of the classes of our risk measures presumes that there is no risk when there is no uncertainty involved, and the other allows different degenerate lotteries to be ...
Jianmin Jia +2 more
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European Journal of Marketing, 1977
Discusses a conceptual framework of perceived risk consolidating and interrelating the numerous theories and research results. Adumbrates the measurement of perceived risk, consumer risk handling, risk reduction methods and consumer preference for risk reduction methods.
D.E. Stern, C.W. Lamb, D.L. MacLachlan
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Discusses a conceptual framework of perceived risk consolidating and interrelating the numerous theories and research results. Adumbrates the measurement of perceived risk, consumer risk handling, risk reduction methods and consumer preference for risk reduction methods.
D.E. Stern, C.W. Lamb, D.L. MacLachlan
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Perceived Risk and Capital Asset Pricing
The Journal of Finance, 1978work in stock valuation theory shows that investment risk can be depicted by several firm-determined measures such as financial and operating leverage, size, and variability of earnings per share.3 Proponents of this now traditional approach to asset pricing maintain that investment risk can be a multidimensional concept.
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Context, network, and adolescent perceived risk
Social Science Research, 2017Prior research has identified a list of individual attributes, along with neighborhood, school, and network characteristics, as potential factors affecting perceived risk. However, prior research has rarely investigated the simultaneous effects of these factors on perceived risk.
Yue, Yuan, Weihua, An
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Adjustment to perceived ovarian cancer risk
Psycho-Oncology, 2000Eighty-three women who perceived themselves to be at risk for ovarian cancer completed a battery of surveys. In addition to demographics, subjects were asked to complete the Brief Symptom Inventory, Multidimensional Health Locus of Control, Death Anxiety Scale, Taylor Anxiety Scale, Index of Sexual Satisfaction, Impact of Event Scale, and the Marlowe ...
K, Franco +5 more
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Perceived risk of deteriorating periodontal conditions
Journal of Clinical Periodontology, 2003AbstractBackground: Interpretation of risk for periodontitis is critical for treatment planning. How periodontists assess risk for periodontitis is unclear.Purpose: To study (1) what factors periodontists use when assessing the risks for worsening periodontal conditions anticipating that no treatment would be provided, and (2) if risk assessment is ...
Persson, GR +3 more
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The relationships among perceived quality, perceived risk and perceived product value
Journal of Product & Brand Management, 2004Perceived value is an extremely important concept in marketing and many authors have dealt with it in recent years. In Slovenia perceived value of product is a rather neglected aspect of the research. Moreover, nobody has empirically researched the impact of individual factors on perceived value of a product.
Boris Snoj +2 more
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Vaccine risks: real, perceived and unknown
Vaccine, 1999As immunizations successfully reduce the incidence of their target diseases, the vaccine community needs to evolve and recognize the increased relative prominence of vaccine safety. Just as the aviation community maintained public confidence by its continuous investment in a safety infrastructure as it evolved from propeller to jet and jumbo planes ...
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The Availability Heuristic and Perceived Risk
Journal of Consumer Research, 1988Four studies using a variety of methodologies and products find that the availability heuristic (the ease with which one can bring to mind exemplars of an event) influences consumers' judgments about the likelihood of products failing. Based on past research showing that distinctiveness increases availability, a laboratory experiment (Study 1 ...
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