Results 261 to 270 of about 1,677,146 (294)

Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness

Psychology and Marketing
AbstractCuteness is a feature of a variety of products and is common in marketing communications. Despite its popularity among mainstream brands, there is limited academic attention to cuteness in the context of luxury brands. While cuteness and luxury may appeal to different customers, luxury brands sometimes incorporate cuteness in their product ...
Yuan Li, Jacqueline Eastman
exaly   +2 more sources

Objective and perceived measures of tobacco marketing are uniquely associated with cigar use

Tobacco Control, 2021
BackgroundFew studies have examined associations between perceived and objective exposure to tobacco marketing and cigar use, which is the second most commonly used tobacco product by youth.MethodsWe used Geographic Ecological Momentary Assessment data over 14 days from youth aged 16–20 years (n=83 participants, n=948 observations; 34% past month users
Sarah D Kowitt, Laura J Finan, Sharon Lipperman-Kreda   +2 more
openaire   +2 more sources

The Impact of Personalization on Perceived Uniqueness Neglect in Medical Chatbots: The Mediating Role of Perceived Competence and Empathy

International Journal of Human-Computer Interaction
Abdallah Alsaad, Loai Kayed B Melhim
exaly   +2 more sources

Perceived burdensomeness uniquely accounts for suicidal ideation severity in social anxiety disorder

Journal of Affective Disorders, 2020
High rates of suicidal ideation in those with social anxiety disorder (SAD) have been attributed to feelings of thwarted belongingness and perceived burdensomeness, but most work has been in non-clinical samples. We assessed the contributions of thwarted belongingness and perceived burdensomeness to suicidal ideation severity, over clinical covariates,
Mary E, Duffy, Nora E, Mueller, Jesse R, Cougle, Thomas E, Joiner   +3 more
openaire   +2 more sources

The Influences of Perceived Brand Ownership, Susceptibility, and Uniqueness on Perceived Brand Globalness of Korean and Chinese Consumers

Advanced Science and Technology Letters, 2013
This study is concerned with consumers' brand recognition of Korean and Chinese brands. Brand recognition can be explained as perceived brand ownership, consumer’s brand susceptibility, and consumer’s need for uniqueness. We explored the effects of these variables on brand performance variables such as perceived brand globalness, brand attitude, and ...
Jae-Weon Hong, Kyungyoung Ohk
openaire   +1 more source

Feeling Similar or Feeling Unique: How Men and Women Perceive their Own Sexual Behaviors

Personality and Social Psychology Bulletin, 2000
The present research examined gender differences in the perceived prevalence of extradyadic sex (Study 1, n = 184) and of unsafe sex (Study 2, n = 170). Two opposing hypotheses were examined: the justification hypothesis, predicting that the higher the involvement in extradyadic and unsafe sex, the higher the perceived prevalence of such behaviors ...
van den Eijnden, R.J J M, Buunk, Abraham (Bram), Bosveld, Willem   +2 more
openaire   +2 more sources

Perceived unfairness increases desire for unique products: The role of need for social status

Psychology & Marketing, 2022
AbstractConsumers often receive unfair treatment during service encounters, such as receiving less monetary compensation than peers, thus inducing perceptions of unfairness. However, no research has yet shown how this perceived unfairness affects consumers' likelihood of choosing unique products.
Yuanyuan Cai, Xuehua Wang
openaire   +1 more source

The Influence of Consumers’ Need for Uniqueness on Perceived Value and Purchase Intention

2013
This study proposes a conceptual framework that utilizes consumers’ need for uniqueness to explain the link between product variety and purchase intention. The results of the empirical study show that product variety mediated by perceived value and need for uniqueness has significant positive effect on attitude, and mediated by need for uniqueness ...
Jun-feng Liao, Hua-qiong Chen, Pei-er Cai   +2 more
openaire   +1 more source

Smartphone advocacy: perceived brand authenticity and love and the need for uniqueness

Management Decision
Purpose Maintaining customer fascination with and devotion to the brand requires more investigation of emotional attachments and authenticity. Using the stimulus-organism-response (S-O-R) paradigm and self-determination theory (SDT), the present study seeks to examine the influence of brand authenticity (S) and ...
Mohamed M. Elsotouhy, Mohamed A. Ghonim, Mohamed A. Khashan   +2 more
openaire   +1 more source

More Unique, More Accepting? Integrating Sense of Uniqueness, Perceived Knowledge, and Perceived Empathy with Acceptance of Medical Artificial Intelligence

International Journal of Human–Computer Interaction, 2023
Zhenyao Cai, Haoqing He, Weiwei Huo, Xinyu Xu   +3 more
openaire   +1 more source