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Effects of personification and anthropomorphic tendency on destination attitude and travel intentions [PDF]

open access: yesTourism Management, 2017
This research examined how individual differences in anthropomorphic tendency (the tendency to humanize non-human agents/objects) influence how people respond to destination marketing communications.
Brett Martin   +2 more
exaly   +2 more sources
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Persons and Personification

The American Journal of Bioethics, 2007
Personhood, as Farah and Heberlein (2007) claim, is a foundational concept in ethics because persons constitute a basic category of entities to which ethical concern (or moral consideration) is dir...
Grey, W., Hall, W., Carter, A.
openaire   +5 more sources

Personalization Through Personification

Lecture Notes in Computer Science, 2015
Da Young Ju
exaly   +3 more sources

Personification:

2023
This chapter recalls Phillis Wheatley's metalyrical creation of a poetics of personal abstraction in the late eighteenth century. The chapter focuses on the poem that became “On Recollection,” in order to consider the many ways in which Wheatley's poetics saw the threat of Romantic apostrophe coming in the privileged eighteenth-century figure of ...
openaire   +2 more sources

Brand Personification as Bonding

open access: yesChinese Semiotic Studies, 2018
Brand personification has been well investigated in marketing literature. However, it is still rarely studied from the semiotic perspective, which offers a lens to research how the semiotic resources of products could be designed to personify the brand ...
Shukun Chen, Jing Lin
exaly   +2 more sources

The Personification of Cancer

Oncology Nursing Forum, 2014
Facilitating a session recently at the C4YW conference in Orlando, FL, moved me in ways that I am still processing. This conference is for women who were diagnosed with breast cancer prior to the age of 45, and these survivors are encouraged to return to the conference for education, support, and fellowship for as long as they want.
openaire   +2 more sources

Personification's Gender

Rhetorica, 1998
Abstract: The fact that classical and early medieval allegorical personifications were exclusively female has long perplexed literary scholars and rhetoricians. Although arguments have been made about this gendering using grammatical formalism for the most part, an examination of rhetoric's own deep structure—that is, the discursive metaphors it has ...
openaire   +1 more source

Personification of the computer

Proceedings of the 1994 computer personnel research conference on Reinventing IS : managing information technology in changing organizations managing information technology in changing organizations - SIGCPR '94, 1994
Semantic and syntactic aspects of metaphor are explored and explained as a preface to an exposition of the impact on Information Systems (IS) personnel of a popular root metaphor: the personification of the computer. It is suggested that since action metaphors determine attitudes and future directions, this personification may be responsible for ...
Nanette Monin, D. John Monin
openaire   +2 more sources

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