Results 221 to 230 of about 137,429 (340)

The experience of a learning community to develop a HeartSafe Home intervention to improve survival from out‐of‐hospital cardiac arrest

Learning Health Systems, EarlyView.
Abstract Introduction In the United States, only 8.2% of people treated for out‐of‐hospital cardiac arrest (OHCA) in 2023 survived with good neurological function. The interval from the onset of cardiac arrest to the start of CPR and defibrillation is strongly associated with survival and neurologic recovery.
Amanda L. Missel, Noor Khan, Michelle Williams, Emilee I. Coulter‐Thompson, Sameer Hameed, James M. Pribble, Theresa Shields, Gwen Fosse, Stephen R. Dowker, Robert W. Neumar, Robert Swor, Jodyn Platt   +11 more
wiley   +1 more source

De la persuasión a la propaganda operacional. La guerra de palabras en la España de la Segunda Guerra Mundial [PDF]

Marta García Cabrera
openalex   +1 more source

Miguel Ruiz Stull (ed.) SOFISTAS, pensamiento y persuasión [PDF]

, 2012
Sergio Martínez Vilajuana
openalex   +1 more source

Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits

Psychology &Marketing, EarlyView.
ABSTRACT Consumers infer an organization's identity from visual cues to form judgments about its purpose. This study shows that logo color lightness serves as a signal of organizational orientation: consumers perceive lighter‐colored logos as representing nonprofits, and darker‐colored logos as representing for‐profits.
Myungjin C. Smale, Tausif Utchhash
wiley   +1 more source

Rapid Verbal Persuasion to increase influenza vaccine uptake: protocol for a randomized hybrid type 2 effectiveness -implementation trial. [PDF]

BMC Health Serv Res
Liu S, Gao L, Jin Y, Chen J, Wu D, Cai Y, Wang T, Huang S, Yan C, Wang R, Xu DR.   +10 more
europepmc   +1 more source

Emerging Sources, Formats, Channels, Devices, and Audiences in Modern eWOM Communications

Psychology &Marketing, EarlyView.
ABSTRACT This conceptual paper examines how electronic word‐of‐mouth (eWOM) has evolved beyond traditional text‐based reviews posted on online communities and e‐commerce platforms to encompass diverse formats, sources, channels, and audiences in today's digital landscape.
Raffaele Filieri, George Christodoulides, Juan Louis Nicolau   +2 more
wiley   +1 more source

Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents. [PDF]

Behav Sci (Basel)
Lin LC, Chang FC, Huang TF, Chen TY, Chiu CH, Chen PH, Miao NF, Chuang HY, Chen HC.   +8 more
europepmc   +1 more source

I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication

Psychology &Marketing, EarlyView.
ABSTRACT Storytelling is a popular approach for communicating corporate social responsibility (CSR) activities. However, its effectiveness in this context remains underexplored. This paper investigates the potential downsides of storytelling in CSR communication, particularly its capacity to backfire by evoking consumer skepticism.
Lukas Krenz, Laura Marie Edinger‐Schons, Sabrina Scheidler, Sankar Sen, Jan Wieseke   +4 more
wiley   +1 more source

We need to understand "when" not "if" generative AI can enhance personalized persuasion. [PDF]

Proc Natl Acad Sci U S A
Teeny JD, Matz SC.
europepmc   +1 more source

Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are increasingly engaging in brand activism on social media, creating campaigns and taking public stances on social and political issues that sometimes can be divisive (Sarkar and Kotler 2018; Moorman 2020). Due to the division in consumers' stances on these issues, extant research has identified a backlash effect of brand activism.
Smaraki Mohanty, Shirley Chen
wiley   +1 more source