Results 1 to 10 of about 25,035 (268)

Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention. [PDF]

open access: yesPLoS One
Lin YC   +7 more
europepmc   +1 more source

Sprache und Persuasion.

open access: yesLinguistik Online, 2019
Manuela Caterina Moroni
doaj   +1 more source

Marketing is Persuasion and Persuasion is Marketing

open access: yes, 2017
Dietary supplements are getting increasingly popular nowadays. In this work, the mechanisms behind dietary supplement sales are explained, using communication and text linguistics as a framework. A brief account of history of persuasion is given, and Edward Bernays' contribution as a public relations agent is shown as an important step in the ...
openaire   +1 more source

Using the behavior change wheel to develop text messages intervention (MedText-PCI) to promote medication adherence in patients after PCI. [PDF]

open access: yesFront Digit Health
Yong F   +10 more
europepmc   +1 more source

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