Results 31 to 40 of about 82,509 (308)
Online native advertising is increasingly targeted based on people's online behavior. This study examines the effects of online behaviorally targeted native advertising on ad and brand responses. In addition, it tests two competing explanatory mechanisms
Eva A. van Reijmersdal +2 more
doaj +1 more source
The essay begins by asserting that fiction is persuasion—subtle, indirect, undogmatic, nevertheless it has designs on the reader and is a mode of communication.
Merritt Moseley
doaj +1 more source
[The Effectiveness of Multicultural Approach in Developing Al-Azhar Secondary Experimental Institutes Students' Debate and Persuasion Skills in English [PDF]
The aim of the present study was to investigate the effectiveness of multicultural approach in developing debate and persuasion skills in English of Al-Azhar Experimental Secondary Institute Students.
Nashwa Mahmoud MahmoudShabana
doaj +1 more source
Background: Long COVID provides a new context in which primary health care needs to be re-examined, especially because it has health and social dimensions.
Danica Rotar Pavlic +5 more
doaj +1 more source
Echoes of Persuasion: The Effect of Euphony in Persuasive Communication [PDF]
While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention. By modeling a notion of euphony and analyzing four datasets comprising persuasive and non-persuasive sentences in different ...
Marco Guerini +2 more
openaire +3 more sources
Persuasive Gaming: Identifying the different types of persuasion through games
The academic study of persuasion through digital games started from a game-centric approach by trying to understand how persuasiveness can be structured within digital games.
Teresa de la Hera Conde-Pumpido
doaj +1 more source
En el presente estudio se analiza el impacto de la calidad de los argumentos y la experticia de la fuente en la persuasión moral, así como el cambio de un juicio moral en función de un mensaje persuasivo.
Gino Marttelo Carmona Díaz +3 more
doaj +1 more source
Social engineering is widely recognized as the key to successful cyber-attacks. Chat-based social engineering (CSE) attacks are attracting increasing attention because of recent changes in the digital work environment.
Nikolaos Tsinganos +2 more
doaj +1 more source
Threat, fear, and persuasion: review and critique of questions about functional form [PDF]
Theories of threat appeals have been rightly concerned with the form of the relationship between fear and persuasion: Linear or curvilinear. They have not, however, clearly distinguished the question as a between- or within-persons phenomenon.
Lijiang Shen +3 more
core +1 more source
Regional Facts Matter: A Comparative Perspective of Sub-State Fact-Checking Initiatives in Europe
After a significant surge of active fact-checking organisations over the past decade, fact-checkers now operate in more than 100 countries. Although the fact-checking movement is diverse, the majority of organisations function at a national level ...
Ferre Wouters, Michaël Opgenhaffen
doaj +1 more source

