Deciphering the neural responses to a naturalistic persuasive message. [PDF]
Proc Natl Acad Sci U S ANtoumanis I +7 more
europepmc +1 more source
Charity Without Choice: The Impact of Receiving Prosocial Gifts on Subsequent Donations
Psychology &Marketing, EarlyView.ABSTRACT This study examines how receiving a prosocial gift, defined as a charitable donation made on behalf of another person, affects gift‐recipients' willingness to donate to the associated charity in the future. Four studies reveal that receiving a prosocial gift that is not explicitly requested decreases subsequent donations compared to when there
Ekin Ok, Rishad Habib, Karl Aquino
wiley +1 more source
Unveiling the influence of persuasion strategies on cognitive engagement: an ERPs study on attentional search. [PDF]
Front Behav NeurosciXiu L, Chen X, Mao L, Zhang E, Yu G.
europepmc +1 more source
Oliverio Girondo. Persuasión de los días
, 1945 Gilberto González y Contreras
openalex +2 more sources
Red Bull Gives You Wings at Work: How Context Transforms Metaphors Into Reality
Psychology &Marketing, EarlyView.ABSTRACT In advertising, visual metaphors often combine a target object (e.g., Red Bull) and a source object (e.g., wings) to convey meaning (e.g., “Red Bull gives you wings”). However, the context in which these objects are placed is generally not considered.
Olivia Petit, Carlos Velasco
wiley +1 more source
Application of the Behaviour Change Wheel to Optimise Infant Feeding in Bangladeshi and Pakistani Communities in the UK: Co-Development of the Learning About Infant Feeding Together (LIFT) Intervention. [PDF]
Matern Child NutrKwah K +5 more
europepmc +1 more source
Mejor convencer entreteniendo: comunicación para la salud y persuasión narrativa
, 1970 Juan José Igartúa Perosanz
openalex +2 more sources
You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit
Psychology &Marketing, EarlyView.ABSTRACT Consumers often use apps to support them with the pursuit of physical and cognitive fitness goals. Subtle linguistic strategies such as personal forms of address can encourage consumers to attain these goals, but the effectiveness of such strategies may crucially depend on consumer traits.
Sebastian Sadowski, Enny Das
wiley +1 more source