The Functional Signature of Decision Making Across Dyads During a Persuasive Scenario: Hemodynamic fNIRS Coherence Measure. [PDF]
Sensors (Basel)Balconi M +4 more
europepmc +1 more source
Connotación y persuasión en la imagen publicitaria
, 2008 Sonia Ester Rodríguez García
openalex +1 more source
Measuring Consumer Alienation in the Digital Market: Scale Development and Validation
Psychology &Marketing, EarlyView.ABSTRACT This study re‐evaluates the concept of consumer alienation in the context of the digital marketplace. With the transformation brought about by the Fourth Industrial Revolution, traditional views on consumer alienation, which emphasize a psychological state of market isolation, require updating.
Yu Lim Lee, Jae‐Eun Chung
wiley +1 more source
The Persuasive Power of LLMs: A Systematic Literature Review and Meta-Analysis
Hölbling L, Maier S, Feuerriegel S.
europepmc +1 more source
Brain and Behavior in Persuasion: The Role of Affective-Cognitive Matching. [PDF]
PsychophysiologyDi Plinio S +4 more
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Virtual reality (VR) is a promising new technology that has gained attention from industry and academia, focusing on immersing consumers in simulated services and experiences and, more recently, on recognizing the emerging trend of video watching using VR headsets.
Meng‐Hua Hsieh +2 more
wiley +1 more source
Co-Design and Development of the SmilesUp Text Messaging Intervention Using Behavioral Theory to Support Parents of Children With Early Childhood Caries: Mixed Methods Study. [PDF]
JMIR Pediatr ParentChen R +9 more
europepmc +1 more source
When Social Sharing Increases Pride in Customized Products
Psychology &Marketing, EarlyView.ABSTRACT In the marketplace, customers often customize products. Enabled by technological advances, companies can encourage customers to share these customization experiences (e.g., via social sharing buttons) with others, such as friends. Across six studies with mixed methods (field, lab, online) and in various product domains (food, fitness trackers,
Rocío Alarcón‐López +2 more
wiley +1 more source
User Perceptions of Behavioral Change Strategies in Diabetes Apps: Feedback From Online Support Groups. [PDF]
J Diabetes Sci TechnolÅrsand E, Gabarron E, Randine P.
europepmc +1 more source